DSL and Broadband Access: New Report From NxGen Data Research Offers Model for Gauging Market Share, Customer Base Study by New Paradigm Resources Group Subsidiary Includes 'Bottom Up' Analysis of Potential Markets, Segmenting Potential Accounts by Employee Size and Household Income CHICAGO, July 27 /PRNewswire/ -- The U.S. DSL and broadband access markets may represent annual service revenues of $46 billion by 2005, but most service providers will have to segment their customers to reap the rewards. The keys to unlocking this broadband bonanza are provided in a new report -- DSL and Broadband Access Markets, 1999-2005 -- released today by NxGen Data Research, Inc., a subsidiary of New Paradigm Resources Group (NPRG), a leading business consulting and research organization.
''Our new report creates a model for estimating market share and the customer base for DSL and all the other major broadband access platforms in position to serve the residential and small/medium business market segments,'' said Terry Barnich, President, New Paradigm Resources Group. ''This approach provides hands-on tools for carriers to profit from the DSL gold rush, and is head-and-shoulders above other research that simply offers an overview of technology, surveys of software and hardware suppliers, or profiles of service providers supplying DSL.''
By 2005, more than 35 million small and medium businesses, residential consumers and small office/home office customers will be using some form of broadband access, according to the NxGen Data Research report. DSL will represent about 13 million of those lines in service, while cable modems, terrestrial microwave and satellite access methods will claim significant market share, as well. On top of that, revenue will grow from additional sources including transaction support services (payment), hosting services (merchant servers, catalogs, Web sites), design and advertising services, customer contact (voice, e-mail integration) and other services.
The NxGen Research Data report provides a ''bottom up'' analysis of potential markets based on a model of households and businesses in operation. The report segments potential accounts by employee size (small/medium business) and household income (residence market). ''That's a vital exercise,'' said Gary Kim, President, NxGen Research Data. ''Optical fiber access will work for the largest customers and buildings, but copper or wireless access is the only affordable option for consumers and smaller- and medium-sized businesses.''
The report also addresses key variables such as PC and Internet use, as well as household income and business size. ''It may be intuitive that wealthier households and larger businesses can more easily justify a broadband connection,'' according to Kim. ''But customer appetite, financial and technical means and applications all must converge to create demand for broadband access.''
Overviews of the leading DSL providers, a review of access platform strengths and limitations, and the strategic importance of DSL are also covered in the report, which comes bundled with Microsoft Excel spreadsheets on disk that allow users to change key input parameters and conduct ''what if'' exercises to test their own assumptions about the market.
The report is available from NPRG for $1,650. To order, call Rochelle Barnich at (312) 980-7823, visit the NPRG Web site (www.nprg.com) or write to NXGen Data Research/NPRG, 12 South Michigan Ave., 5th Floor, Chicago, IL 60603.
New Paradigm Resources Group, Inc., based in Chicago, is the nation's leading research firm focused on the competitive local exchange carrier (CLEC) industry |