To: Kerry Sakolsky who wrote (6829 ) 7/27/1999 3:54:00 PM From: Gary Mohilner Read Replies (1) | Respond to of 18366
I copied the article you get to by going to the Raging Bull site which takes you to this one, it's a great article, enjoy. Gary Toronto, ON, July 26 /SHfn/ -- San Diego-based e.Digital [EDIG] has seen its fair share of action so far this year. Trading at just $0.05 a share in January, the stock jumped above $3 in May before settling above the $2 mark. A name change from Norris Communications and the sizable partnerships it has been racking up with dominant industry leaders are giving the company new life among market watchers. While e.Digital is still operating at a loss, and will likely continue to do so for the near future, its newest product in development and numerous alliances are already raising its profile. e.Digital expects the technology to be available around Christmas, but the launch date is up to the technology's licensees. According to the company, the marketing phase will begin by the end of August with the manufacture of 100 prototypes to demonstrate the system. e.Digital offers the world's leading electronics companies an engineering partnership to link portable digital devices to PCs and the Internet. The company is one of the innovators in the field, and was the first to develop flash memory in voice recording devices, albeit without commercial success. Now, the product capturing investor and consumer imagination is a technology enabling mobile device to read aloud articles and email and play music downloaded from the Internet. The company currently has revenue generating contracts with Intel [INTC] and Lanier. EDIG is working with IBM [IBM] and Philips [PHG], among others, as part of the VoiceTIMES alliance to push forward and expand applications of voice technology in hand held mobile devices. With its advances in text-to-voice and voice-to-text recognition technology, e.Digital is positive about its future position in the voice side of the new device's capabilities. A large portion of its expected revenue will come from the voice rather than music technology. Presently, the voice technology is the company's only money maker, and may be for some time to come. But excitement is building around the company's involvement in the Internet music market. Some recent IP's have seen stellar debuts in this sector, and consumer interest abounds. EDIG is pitching their technology as a mainstream alternative to the MP3 portable digital music player. e.Digital's MicroOS operating system is one of the keys to the project, designed to run large music and voice files on small digital devices. This is the company's core technology, with four US patents, and e.Digital's best hope for an edge on the competition. e.Digital has entered a couple of partnerships that will help realize that goal: Texas Instruments [TXN] and Lucent Technologies [LU] are supplying some of the necessary tech components to support e.Digital's system for Internet music players. e.Digital expects to succeed by licensing its technology, as well as by selling music-playback devices. Recently, e.Digital announced that it had signed an agreement to license Liquid Audio's [LQID] secure portable player platforms (SP3) to use in its secure Internet music player design. The security measures will ensure that music can be downloaded and played, yet protect artists and retailers from piracy. SP3 also makes these devices compatible with industry security standard SDMI (Secure Digital Music Initiative). According to Robert Putnam, e.Digital's investor relations representative, the long term future of the company and its technology is bright. As devices become easier to use and artists' demands for compensation from downloaded music are heeded, he expects the system will become integral to palm-sized devices . "We're a part of the future," he says. "But there are pretty choppy waters for the next couple of years." Putnam adds that with e.Digital in on the ground floor, it stands a good chance against any competition. Although he sees a place for MP3 technology in the future, it won't be anything more than a provider of music snippets that artists want to promote. "It's a freebie giveaway with inferior sound quality," he says. "It's not secure, but some form of it will always be around." In the end, says Putnam, the company's future lies in the make-or-break arena of public opinion. It is up to consumers to decide if e.Digital's technology works for them.