To: Jon Koplik who wrote (6186 ) 7/28/1999 1:54:00 AM From: djane Read Replies (1) | Respond to of 29987
Unbelievable 7/26 interview with I* North American president [This guy is the president?! More bizarre Iridiumisms... What the heck is a "global citizen"?] -------------------------------------------------------------- This story was printed from Inter@ctive Week, located at zdnet.com . -------------------------------------------------------------- Jim Walz Inter@ctive Week July 26, 1999 7:54 AM PT URL: zdnet.com Jim Walz, president of Iridium North America, a gateway operator for the Iridium global satellite network, knows that not everyone is as sure of Iridium's success as he is. Sitting before a table of satellite gadgets, from phones to solar panels, Walz prophesied that Iridium will succeed by widening its focus from the international traveler to a new class of customer: the global citizen. He spoke with Senior Writer Kathleen Cholewka. Iridium seems to be off to a less-than-spectacular start. I've learned everything in this industry is written in Jell-O. [!!] We were very tech-oriented, very inward-looking, and we're still fairly new to the market. It's only been four or five months. We've gotten feedback from our customers and distribution channels, the kind of input we need to become better at sales and understanding the market. Who is your target audience? We were trying to capture international travelers, but we were having a hard time defining that person. People are ignoring a fast-growing target: the global citizen. We have to capture those customers and understand who they are. [!!] I'm jazzed about global systems. Is the competition breathing down your neck? Our competition can't even raise money. [!!] I love competition. The more noise you have, the more it proves who has the best product and the best customer service. Aren't you running out of time? The life of your satellites is finite. We have the unique opportunity of being first to market. [Completely squandered now.] We can extend the life, rotate the satellites. Iridium engineers are always looking at pushing the business out further. The question is, how do you push fixed and operating costs out?