Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: Enam Luf who wrote (132)	8/11/1999 8:36:00 AM
From: Roy F	Respond to of 139

MySoftware's MarketHome Division Signs Bissell, The Popcorn Factory And Plow & Hearth Top Catalogers Seek to Maximize Marketing Dollars on the Web August 11, 1999 07:00 AM PALO ALTO, Calif., Aug. 11 /PRNewswire/ -- Continuing its brisk sales pace, the leader in e-marketing solutions, MySoftware Company(TM) MYSW today announced that its MarketHome division has signed deals to provide e-mail marketing services to three top catalogers: Bissell, Inc., The Popcorn Factory, and Plow & Hearth. These companies join the more than 50 other world-class clients already generating impressive response rates and revenue by using the MarketHome e-mail marketing solution. MarketHome's Functionality Gives Clients Great Results MarketHome's service provides intuitive permission-based e-mail campaign management. By understanding customer needs and responding to them with speed and precise targeting, the service helps clients achieve key goals: driving qualified traffic to their web sites and building ongoing, profitable relationships with customers. The e-mail marketing industry is exploding as it transfers traditional direct marketing to the Internet thanks to huge gains in speed, automation, and cost-effectiveness. These benefits are not exclusive to any one market. For example, companies such as Bissell, The Popcorn Factory and Plow & Hearth, offering different products to diverse audiences, are all recognizing that web-based e-mail marketing is an effective method of maximizing marketing dollars. "We chose MarketHome's e-mail service because it gives us complete control over our campaigns and how we correspond with our customers," said Cheryl Zatz, director of marketing for The Popcorn Factory, a nationally known cataloger offering custom-made popcorn gifts through www.thepopcornfactory.com. "Real-time tracking and reporting functions help a great deal in optimizing our e-mail marketing strategy, and the interface is by far the most intuitive and user friendly of all the packages on the market." "Plow & Hearth is a very customer focused company," said Jennifer McCray, Internet publisher at Plow & Hearth, (www.plowhearth.com), one of the premier catalogs for products for country living. "We are very wary of sending customers information they don't want or need. MarketHome's precise targeting features virtually eliminate this risk and ensure the customer has a winning experience every time they interact with us." "The MarketHome system allows us to provide more relevant content and solutions to our customers, leading to increased repeat purchases," said Mike Moyer, director of direct marketing and customer relations for Bissell, Inc. (www.bissell.com), international maker of cleaning products and home of the cleanest site on the net(TM). "Maintaining customer relationships is very important, and MarketHome offers a very cost-effective tool for maximizing the value of those relationships." About MySoftware Company MySoftware Company, the leader in e-marketing solutions, provides effective, easy-to-use services that solve the top two problems of web marketers today: 1) driving qualified prospects to their web sites in a cost effective manner, and 2) developing profitable ongoing relationships with these visitors. By offering Internet lead generation and request-based e-mail campaign management, users can create and send personalized e-mails to drive traffic, increase revenues, and establish one-to-one customer relationships. This powerful service, in combination with the breadth of other MySoftware e-marketing solutions, brings direct marketing to the desktops of all businesses. More information on MySoftware, its services and products, and its partners is available at www.MySoftware.com. SOURCE MySoftware Company