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To: Jim B who wrote (13667)	7/28/1999 10:21:00 AM
From: Blitz	Respond to of 13776

News on PRXX! Business Wire ANTI-AGING DISCOVERIES FROM FAIRCHILD INTERNATIONAL CREATE A FOUNTAIN OF YOUTH FOR BABY-BOOMERS BUSINESS EDITORS & HEALTH/MEDICAL WRITERS LOS ANGELES--(BUSINESS WIRE)--JULY 28, 1999--"THE BABY-BOOMER LOS ANGELES--(BUSINESS WIRE)--July 28, 1999--"The Baby-Boomer generation has unknowingly created a whole new industry: the development of anti-aging products," said Byron Cox, president of Fairchild International Corporation (OTC BB:FRCD.O), yesterday in an interview on Channel 22 Business News, a highly-rated Los Angeles financial program. Cox said the search for the so-called Fountain of Youth is just beginning among the Baby-Boomers, now between the ages of 35 to 53, who represent 90 million North Americans. When Cox learned that the average life span of North Americans had increased from 66 to 75 years, he developed Youthful You - a new exclusive brand of anti-aging products that Fairchild will market on television and the Internet. "The search to extend one's life is taking place in medical research laboratories around the world, where discoveries to enhance aging and longevity will abound as we enter the new millennium," said Cox. "Fairchild is well positioned in this multi-billion dollar market to supply the latest youth-enhancing products to the Baby-Boomers, who have the highest disposable income of any age group." Fairchild will be joint-venturing with Praxis Pharmaceuticals Inc. (OTC BB:PRXX.O) to market its over-the-counter anti-aging nutriceuticals, which include a revolutionary anti-wrinkle topical facial cream and a product to assist people with arthritis. Praxis, an Australian-based pharmaceutical research and development group, is a world leader in the field of therapeutic carbohydrate-based science. This relatively new field of scientific medical research has attracted the attention of a number of financial houses, including the Rothschild group which recently announced a multi-million dollar equity investment in Praxis. "We are a new millennium Internet company marketing our exclusive anti-aging products in a unique way," said Cox. Fairchild's anti-aging products will not be available at drug stores or on supermarket shelves, nor behind the counter at Neiman Marcus or Saks. The products will be sold directly to consumers through the Internet and direct response television at the lowest possible price. "Our market research tells us this is the business model of the future, and we intend be involved in other special product fields on the Internet," he said. Cox expects Lover's Delight-V, one of Fairchild's Viagra-type products, to be controversial as an anti-aging therapy. There is a formula for men and one for women that have no known side-effects. The products will help couples rekindle their sex life, thus helping the anti-aging process. Dr. Felice Dunas, author of Passion Play, supports the notion that sex can be an anti-aging therapy. "You can lower your biological age by bringing more stamina into your body through sexual play. The more vitality generated in the bedroom, the more that's available to lengthen your life. Sexual ecstasy inspires the body to function at its best, sexual frustration propels people into old age," she said. Cox concluded his television interview by saying he did not know a single person who wanted to feel old and look older rather than look and feel younger. Fairchild will launch their web site, www.HealthyPharmacy.com, in September. They will also be featured in national television programming, which will be supplemented by key advertisements in national publications such as the New York Times. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. This news release contains forward-looking statements. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by Fairchild may differ materially from these statements due to a number of factors. Fairchild assumes no obligation to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all the risks before making investment decisions. Statements made have not been evaluated by the Food and Drug Administration. You should contact your doctor before using any natural or pharmaceutical products. For further information, call the Fairchild International Corporate offices at 800/249-7996 or Media Relations at 800/999-4859. For investment inquiries, call Stockbroker Relations at 800/546-7950. --30--SL/na* CONTACT: Media Relations Inc. Nancy Ries, 612/798-7252 or 800/999-4859 KEYWORD: CALIFORNIA INDUSTRY KEYWORD: MEDICINE PRODUCT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Copyright 1999, Business Wire