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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: Spytrdr who wrote (7814)7/28/1999 8:13:00 PM
From: Spytrdr  Read Replies (2) | Respond to of 13953
 
E*Trade to Offer Rapid Sign-up as Online Signature Law Passes

Bloomberg News
July 28, 1999, 2:03 p.m. PT
E*Trade to Offer Rapid Sign-up as Online Signature Law Passes

Menlo Park, California, July 28 (Bloomberg) -- Charles
Schwab Corp. and E*Trade Group Inc., the two biggest Internet
brokerages, will be able to open accounts online without waiting
for signed paper contracts by mail under a new California law.

A bill signed yesterday by California Gov. Gray Davis allows
unique electronic codes to serve like pen and ink signatures,
making it possible to enter into legally binding contracts over
the Internet. The law, which takes effect Jan. 1, applies to
accounts with California-based brokerages opened by people who
live anywhere in the U.S.

``With a few keystrokes and mouse clicks, E*Trade customers
will soon be able to move their accounts forward in a fraction of
the time currently required to manually process forms and
contracts,' Christos M. Cotsakos, E*Trade's chairman and chief
executive, said in a statement.

Menlo Park, California-based E*Trade and San Francisco-based
Schwab control about 40 percent of the online brokerage market.
Bill Burnham, an analyst at Credit Suisse First Boston, said the
new law won't give a significant advantage to the two companies,
because potential clients will continue to choose a brokerage
based on price and service.

``The passage of the bill is progress, but you really need a
national law' and amendments to the Uniform Commercial Code,
which governs most commercial transactions, Burnham said.
``There's more work to be done to make this truly beneficial.'

A digital signature is a unique code that allows a specific
individual to send and receive encrypted documents, Burnham said.
The code signals that the user is the person he or she claims to
be, much like a traditional signature.

The brokerages can offer their own digital signatures, which
would be valid only on the issuer's Web site, or choose to honor
signatures from companies such as Verisign Inc.

When digital signatures and encryption become more widely
used and accepted, brokerages and their clients can save time and
money by eliminating paper registration, transaction
confirmations and account statements, Burnham said.

``It's ridiculous for an all-electronic brokerage such as
E*Trade to hold its customers hostage to paper,' Cotsakos said.

A Schwab spokeswoman said the company has long supported the
use of digital signatures, and plans to offer online account sign-
up to customers.

The California law gives legal status to digitally signed
documents between customers nationwide and California-based
brokerages, according to a spokesman for California Sen. John
Vasconcellos, who wrote the bill.

Schwab shares rose 2 1/2 to 48 1/16, while E*Trade added 2
21/32 to 33 31/32.