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To: Patriarch who wrote (4587)7/28/1999 10:11:00 PM
From: Patriarch  Read Replies (1) | Respond to of 6180
 
Texas Instruments Driving the Technology Behind Communications
Digital Signal Processing Enables Broadband to the Home

SAN FRANCISCO, July 28 /PRNewswire/ -- Rich Templeton, executive vice president for Texas Instruments (NYSE: TXN - news), delivered the keynote address today at a luncheon sponsored by the BancBoston Robertson Stephens Semiconductor Conference, held in San Francisco. Mr. Templeton's complete speech can be found on the TI home page at www.ti.com.

Speaking on the opportunities in communications, Mr. Templeton stated, ''Where there's a bottleneck, there's an opportunity.'' TI is the world leader in digital signal processing (DSP), the underlying technology enabling instantaneous, real-time communications. DSP is found in almost all communications devices and networks.

Factors driving the growth of communications include wireless, the Internet, the change of all communications from analog to digital technologies, and the progression of technology that is making it possible to transmit increasingly large amounts of data at lower costs.

One of TI's opportunities lies in an explosion in digital wireless transmission: growth in cellular phone usage and services, evolution of third generation cellular applications and the development of wireless portable devices are driving the demand for high bandwidth. ''We love the trend -- more bandwidth equals more DSP performance, equals TI,'' said Templeton.

Broadband to the home is the next great opportunity for DSP, as telephone and cable companies break the bottleneck between today's high-speed network backbone and the home. With almost a million new people logging onto the Internet every week and an anticipated shift towards uninterrupted connections to an ''always-on network,'' instantaneous data flow will increase exponentially in the next few years.

Once broadband to the home is readily available, a flood of new opportunities will come with it -- and most of those opportunities are DSP- driven. Internet telephony, voice applications and digital music downloading from the Internet are prime examples of the potential for DSP technology, which enables real-time transmission over the network.

''DSP is in the middle of what's hot in communications,'' said Templeton. As broadband grows, so will the new applications. And as these new applications take off, the demand for broadband will continue to grow as well. That's what has us so excited about the near and long-term growth for DSP.''

NOTE TO EDITORS: Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital signal processing and analog technologies, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the company's businesses also include materials and controls, educational and productivity solutions, and digital imaging. The company has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at ti.com.

SOURCE: Texas Instruments Incorporated