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Technology Stocks : NewsEdge (NEWZ = INDV + DTOP) -- Ignore unavailable to you. Want to Upgrade?

To: Captain Jack who wrote (2151)	7/29/1999 12:06:00 PM
From: leigh aulper	Respond to of 2365

NewsPage.com Chooses TheJelly as Public Relations Agency of Record Personalized News Leader Ramps Up Marketing Campaign Teams with Creative Internet Public Relations Firm BURLINGTON, Mass., July 29 /PRNewswire/ -- NewsPage.com, Inc., the leader in delivering personalized news and information to business people over the Web, announced today that it has chosen TheJelly PR as its public relations agency of record. NewsPage.com is a wholly-owned subsidiary of NewsEdge Corporation (Nasdaq: NEWZ). NewsPage.com is a free, personalized news service available on the Internet at www.NewsPage.com. The service features a personalized online newspaper for each NewsPage user from the Web's largest free collection of industry, trade and business news publications. The service is categorized into 1,300 interest topics for easy and rapid access to detailed news, information and analysis, and includes a daily email news briefing, and simplified personalization process. "We needed a public relations partner that really 'gets' the Internet," said Kathy Greenler, Vice President of Marketing for NewsPage.com. "We chose TheJelly because they creatively integrate the best of traditional and Internet PR to deliver breakthrough brand promotions. They are also grounded in the strategic and financial disciplines we need to showcase the underlying value of NewsPage.com." "NewsPage.com is on its way to becoming an indispensable resource for every business person," said Bob McWade, partner and co-founder of TheJelly. "We share NewsPage.com's passionate belief that customer-driven news, information and service on the Net is the cornerstone of the new economy. We can't wait to get started." TheJelly will provide visibility for NewsPage.com's growth into a top-tier business resource, developing PR strategies, tactics and creative promotions. TheJelly will also provide ongoing consulting, promotion and public relations. TheJelly will help NewsPage.com build and enhance brand awareness through targeted communications and promotional programs aimed at NewsPage.com users, partners and community of influencers. "The NewsPage.com public relations program is a very important first component of a comprehensive integrated marketing campaign," added Greenler. "Moving forward, TheJelly will be integral partners in our plan to significantly grow the reach of NewsPage.com's user base and page views."

To: Captain Jack who wrote (2151)	7/29/1999 12:11:00 PM
From: Ms. Baby Boomer	Respond to of 2365

> yesterdays mention of NEWZ? Yesterday, there was an article released on Verity (VRTY). Maybe we should be asking ourselves why Verity has an adverse effect on this stock and why. VRTY has gone from 8-10 to 50+ in less than 1 yr., hmmm.... Verity is not a competitor. NewsEdge is the enterprise i.e., servers IBM, MSFT, NSCP-SUNW, etc. On the other hand, NewsPage is the individuals, and their both customized. I recall management speaking of a pharmaceutical account at a previous conference call > it's SmithKline. There's a lag period, everyone should be considering what's in the pipeline now....