To: LANCE B (155 ) From: LANCE B Thursday, Jul 29 1999 2:13PM ET Reply # of 156
EBAS- MY NEXT LONG TERM STOCK.. gave up trying to get under .50 cents,company is starting to put news out too frequent now... please see thread for details..started by me... this is the news that caught my eye
(BSNS WIRE) IDC Expects Exploding ASP Market to Reach $2 Billion in Reve IDC Expects Exploding ASP Market to Reach $2 Billion in Revenue by 2003 - ebaseOne to Capitalize on Astonishing Market Growth
Business Editors/High-Tech Writers
HOUSTON--(BUSINESS WIRE)--June 4, 1999--
'Why buy when you can rent' approach enables small and midsize companies to take advantage of high-end software applications without large up-front investments
Houston-based ebaseOne (OTC BB: EBAS), a rapidly growing company in software leasing for small and midsize companies, believes that the Application Service Provider (ASP) market may well represent the largest growth potential in the high-tech marketplace. According to International Data Corp.'s study, "Worldwide Application Service Provider Forecast 1998-2003," IDC predicts that high-end Internet-based application services will grow at an astonishing annual rate of 91% to $2 billion by 2003. And according to Forrester Research, (Nasdaq: FORR), the market for packaged application outsourcing services as a whole will reach $21 billion by 2001. "The ASP industry is exploding, because it solves all of the major financial problems typically associated with high-end software applications. For the first time, even small and midsize businesses will be able to afford almost everything up to the most complex enterprise-wide software applications," says John Frazier, president and CEO of ebaseOne, Inc. ASP software hosting, also called "software rental," allows companies to access applications that are stored on central servers. In the past, companies were forced to purchase one-time software product licenses that were either based on the number of seats or the size of the company. This presented a major problem, especially for small and midsize businesses that have not been able to afford the significant up-front cost required to purchase the software. Additionally, companies then had to contract for the necessary professional services to implement those applications, including consulting and training services. "Our business model changes all this. For a flat monthly fee, corporations are able to lease all types of software, from sales force automation and customer support to accounting applications. ebaseOne also provides additional services, such as security, Internet access management, back-up and data redundancy. This allows our customers to rent experts on an as-needed basis and eliminates the necessity of maintaining a large internal IT-staff. For the first time, small and midsize companies can actually afford top-notch technology and IT professionals without large up-front investments or the high risks associated with unpredictable additional expenses," explains Frazier. According to Bear, Stearns & Co., this subscription-based business model can easily become the dominant enterprise application business model in the middle market. That's why all the major software companies are betting big on ASPs. For example, according to ZDNET (Nasdaq: ZD), Oracle (Nasdaq: ORCL) has set up a $100 million fund for fledgling ASPs. In April, Peoplesoft (Nasdaq: PSFT) announced that it was making an equity investment in Corio, a start-up Application Service Provider. In March, German software giant SAP (NYSE: SAP) signed an outsourcing deal with EDS (NYSE: EDS). ebaseOne is limiting the number of its business partners to ensure a strong focus. At present, they include companies like Microsoft (Nasdaq: MSFT), Cisco (Nasdaq: CSCO) and Tivoli - an IBM-owned (NYSE: IBM) company. Even though ebaseOne is only now entering the ASP market, it has a successful track record working with many of these companies in the past. For example, ebaseOne has been Tivoli's number one business partner worldwide in sales of its IT Director software. Even though the subscription-based model is fairly new to the software industry, it is the very cornerstone that successful Internet companies are built upon. In fact, America Online (NYSE: AOL) is the best example of a subscription-based technology company. "In AOL's model, users pay a monthly fee for the right to access AOL's content. In our model, companies pay a monthly fee for the right to use applications that are also delivered via an Internet connection. Global connectivity via the Web, which is now cheap, fast and secure, is a key driver of this trend," says Frazier. Last month, the ASP Industry Consortium was founded to promote the industry by sponsoring research, fostering standards and articulating the measurable benefit of the delivery model. Founding members include companies like AT&T (NYSE: T), Cisco Systems, GTE (NYSE: GTE), FutureLink (OTC BB: FLNKD), Compaq (NYSE: CPQ), Verio (Nasdaq: VRIO), IBM and Marimba (Nasdaq: MRBA) The statements made by ebaseOne may be forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. ebaseOne believes that its primary risk factors include, but are not limited to: the need for substantial financial requirements; the need to develop effective internal processes and systems; the ability to attract and retain high-quality employees; changes in the overall economy; changes in technology; the number and size of competitors in its markets; changes in the law and regulatory policy; and the mix of product and services offered in the company's target markets. Merger Communications (Merger) is a media relations firm employed by the Company. The statements and opinions presented here represent the views of the Company, not Merger, as the release is based on information provided by the Company. Merger and the Company believe that all information in this release has been obtained from sources considered reliable, but can't guarantee that the statements presented herein are accurate or complete. Merger's compensation for its media relations services, including preparation of press releases, consists of a monthly retainer and warrants for the purchase of the Company's stock. Merger may have a long position in the securities of the companies in which it distributes information to the media, and Merger may be buying or selling securities in the course of its regular business.
--30--LM/na*
CONTACT: Merger Communications Inc., Houston Patricia Cunningham or David Drake, 713/267-2328
KEYWORD: TEXAS INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED INTERACTIVE/MULTIMEDIA/INTERNET
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