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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Chuzzlewit who wrote (138116)	7/30/1999 12:41:00 PM
From: Richard Forsythe	Read Replies (1) \| Respond to of 176388

But what I am saying is that benefits made available to employees are accounted for at cost, not value. See's Candy sells boxes of chocolates to employees at $7 a box, where the shops sell for $20 a box. They don't record a $13 loss every time an employee buys a box of chocolates from the employee store. They record a sale (revenue) of $7 and a COGS of $7. The "value" of $20 is not used in the accounting for this benefit. The "revenue" from an option is 0 (they are given to employees) and "cost" is the dilution. The fact that the street will pay $x for the option shouldn't be relevant to the accounting for the benefit. Richard

To: Chuzzlewit who wrote (138116)	7/30/1999 1:26:00 PM
From: JRI	Read Replies (3) \| Respond to of 176388

OT Chuzz, I am cracking up here...listening to About.com CEO....last quarter...sales 3.2M....loss 2.4M......the CEO is upbeat about losing more money to "build a brand" !! Help me out again, doesn't the internet destroy brands?? One click and you are away....intelligent agents find lowest prices on commodity goods (which is what many consumer goods are)...so why spend (without limit) building a brand? If you ask me, money going down a hole which (Someone) will never see again.. My idea: Let's let all these guys build internet "brands"...and then you & I can start our own internet company (after they've spent billions getting people to shop on-line)...and we will spend 1/2, 1/4, whatever, what they have spent, and we will take their customers (at that point, they will be trying to make profits, and will not be able to outspend us going in the hole again).. Devious, but effective, don't you think?? The real winners (with internet commerce) here are established brand (like Dell) with some sort of competitive advantage and the consumer....Guys like about.com are the losers, IMO....