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Technology Stocks : Micron Only Forum -- Ignore unavailable to you. Want to Upgrade?


To: John Graybill who wrote (47420)7/30/1999 6:15:00 PM
From: Land_Lubber  Respond to of 53903
 
Here is a copy of a letter I just sent to a reporter at TheStreet.com.

Dear Marcy Burstiner,

I just read your piece on the semis, thestreet.com.

I don't have an argument with what you did say, but with what you didn't say.

You have basically echoed the comments of people that have vested interests in "little guys" queueing up to buy semi shares, without doing any critical analysis of your own to judge whether these statements are justified by reality.

This time last year, there were few signs the chip market would soon rebound from its two-year slump.

True, but it didn't stop these same people making these same optimistic projections then either.

Memory prices, often used as a barometer to gauge the health of the chip industry, are firming.

They say this all the time, whether it is true or not. Go back to Micron's conference call of one month ago, for example, to hear Kip say that the bottom had already been reached a month before that (i.e., two months ago now).

computer makers seem to be aggressively stocking up on inventory in anticipation of back-to-school sales.

Sure, because it looks like prices might head higher soon, so stock up now at what might be a lower price. Does that mean that they will need to buy even more later? Or that demand will slump later, during the traditional channel-stuffing period? Check whether more PCs are actually being sold or not, that is the key to understanding whether this really is good news or a red herring.

At Micron, he learned that the company had convinced Compaq (CPQ:NYSE) to stuff more memory into each of its budget-line PCs, and that should boost the whole memory market.

Yes, but tell us about the incentive program that Micron used to achieve that. The rumor is that it was something like "buy two, get one free." That way Micron can unload overstuffed inventory without "officially" lowering the selling price. The loss can be charged as a "marketing expense."

These are the sorts of questions I want to find answers to when I read an article like yours. I already have the raw, uncritqued PR statements from the corporations and the sell-side analysts. I need someone like you to shine the light of day on them.

Sincerely,
Land_Lubber