(PR NEWSWIRE) Westell Technologies Develops and Launches Initiatives Targe Westell Technologies Develops and Launches Initiatives Targeted at Internet Service Providers (ISP) Leading DSL Manufacturer Creates Strategy to Address ISP Market AURORA, Ill., Aug. 2 /PRNewswire/ -- Westell Technologies, Inc. (Nasdaq: WSTL), led by its CPE Business Unit, announced today that it has created and launched sales, marketing and distribution initiatives targeted in support of Internet Service Providers (ISPs). The Company has structured a distinct sales channel and aligned resources in its CPE Business Unit, Customer Service Group, and manufacturing team to support the increasing requirements of Internet Service Providers. Westell will promote, assist in and accelerate the deployment of DSL services by ISPs through this strategy. "As DSL deployments continue to accelerate, we believe CPE will be provided in many different ways," remarked J. Nelson, Westell President and Chief Operating Officer. "In addition to traditional 'brick and mortar' retail, CPE will be offered by carriers, through e-commerce, and through Internet Service Providers in a variety of business models. Our ISP initiatives will help to address the needs of one of these important channels." "Westell's DSL experience, technology and operational excellence will be tremendous assets in the ISP marketplace," remarked Manuel Andrade, Westell Vice President and General Manager of Channel Sales. "We feel ISP's want to provide their with customers trouble-free, high quality services and products to help differentiate themselves. Westell's WireSpeed(TM) modems, supplied by our CPE business unit, are plug-and-play for easy installation and are supported by the Westell quality standards that have won us awards from leading RBOCs. Our CPE Business Unit is extremely well positioned to support our efforts in this marketplace." Westell Inc. provides DSL modems and routers through its CPE business unit and currently participates with several carriers and partners in the deployment of DSL services. Westell Technologies, Inc., headquartered in Aurora, Illinois, is a holding company for Westell, Inc. and Conference Plus, Inc. Westell, Inc. manufactures and licenses DSL systems and value added CPE, and manufactures telecommunications access products. Conference Plus, Inc. is a multi-point telecommunications service bureau specializing in audio teleconferencing, multi-point video conferencing, broadcast fax, and multimedia teleconference services. Additional information can be obtained by visiting Westell's Web site at westell.com . "Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained herein, without limitation, "CPE will be provided in many different ways," "helps to address the needs of one of these important channels," "Westell's DSL experience, technology and operational excellence will be tremendous assets in the ISP marketplace," are forward looking statements that involve risks and uncertainties. These risks include, but are not limited to, product demand and market acceptance risks (including the future commercial acceptance of Westell's ADSL systems by telephone companies and other customers), the impact of competitive products and technologies (such as cable modems and fiber optic cable), competitive pricing pressures, product development, excess and obsolete inventory due to new product development, commercialization and technological delays or difficulties (including delays or difficulties in developing, producing, testing and selling new products and technologies, such as ADSL systems), the effect of Westell's accounting policies, the effect of economic conditions and trade, legal, social, and economic risks (such as import, licensing and trade restrictions) and other risks more fully described in Westell's Annual Report on Form 10-K for the fiscal year ended March 31, 1999 under the section "Risk Factors." Westell undertakes no obligation to release publicly the result of any revisions to these forward looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. SOURCE Westell Technologies, Inc. -0- 08/02/99 /CONTACT: Investor Relations, Bruce R. Albelda of Westell, Inc., 630-375-4125, e-mail, balbelda@westell.com; or Trade-Business Press, Brad Wills of Wills & Associates, Inc., 301-530-3711, e-mail, bwills@wills-pr.com, for Westell, Inc./ /Web site: westell.com / (WSTL) CO: Westell Technologies, Inc. ST: Illinois IN: TLS SU: PDT *** end of story *** |