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Strategies & Market Trends : Three Amigos Stock Thread -- Ignore unavailable to you. Want to Upgrade?

To: Sir Auric Goldfinger who wrote (16435)	8/2/1999 8:18:00 PM
From: Sergio H	Read Replies (1) \| Respond to of 29382

Hot under the collar Steve? All of them lawsuits can get to you, I'm sure. Don't despair...there's a way to cool off. Maybe you can even add it to your striptease routine. Hubba Hubba!!!!! <Wednesday July 28, 9:34 am Eastern Time Company Press Release Sharper Image's 'Wearable Air Conditioner' is Summer's Hottest Item Specialty Retailer's 'Coolest' New Product is a High-Tech Version of Traditional Ice-Soaked Towel SAN FRANCISCO--(BUSINESS WIRE)--July 28, 1999--Leave it to The Sharper Image to enhance a traditional idea -- cooling off with an ice-soaked towel around the neck -- and make it great with innovative technology, sleek design and pure imagination. The Personal Cooling System(TM) 2.0 is a lightweight aluminum collar that houses a patented, miniature evaporative-cooling system. When the weather's hot and there's no air conditioner, the invention makes the entire body feel cooler -- up to 20 degrees cooler than the surrounding temperature even on the hottest days. ''We are always looking for new, patented technologies,'' explained Richard Thalheimer, Founder and CEO of The Sharper Image. ''You can imagine my excitement when an engineer introduced us to a major advancement in miniaturized evaporative cooling. He was discussing concepts such as 'ambient air movement' and 'heat sink' and I thought, 'wearable air conditioner!''' The Personal Cooling System, which sells for $49 at www.sharperimage.com, through the award-winning catalog and at 89 Sharper Image stores, is very lightweight and easy to wear. A user can simply fill the device's two chambers with a few ounces of water, rest it comfortably and securely around her or his neck, and switch it on. Once the Personal Cooling System is switched on the quiet motor drives a tiny fan that creates immediate evaporative cooling and a gentle breeze. Flexible sides hold aluminum cooling plates against the wearer's neck that provide relief from the heat for up to four hours without dripping, so all type of clothing is wearable while using the Personal Cooling System. The Personal Cooling System is a great way to stay comfortable and avoid heat stress during just about any activity including walking, mowing, gardening, and watching sports or concerts. The sleek and discreet unit measures about six inches across and has flexible, adjustable sides so one size fits all. It is designed with ABS plastic and die-cast aluminum. The Personal Cooling System weighs 12 ounces empty and approximately 16 ounces filled with water. It operates with one ''AA'' battery and is backed by The Sharper Image's one-year warranty. About The Sharper Image One of the world's premier specialty retailers, Sharper Image Corporation is renowned as a leading source of innovative products and original gifts that make life easier and more enjoyable. The Company offers something for everyone and its products are synonymous with fun and entertainment, design and creativity, uniqueness and technological innovation. Headquartered in San Francisco, The Sharper Image® sells its products through diverse channels of distribution. Nearly two-thirds of its sales are generated by 89 stores in 27 states and the District of Columbia, and the balance of sales is generated by its award-winning mail-order catalog and its fast-growing Web site that includes an online store and product auction site. A significant and growing proportion of sales are of the Company's own proprietary merchandise, branded Sharper Image Design(TM). Richard Thalheimer founded The Sharper Image in 1977 and today continues to serve as the Company's chairman and chief executive officer. For more information, visit the company's Web site at sharperimage.com. Note to Editors: Camera-ready artwork of the Personal Cooling System is available by contacting Chris Hammond at 415/439-8385. >