To: Ron Dior who wrote (13330 ) 8/3/1999 1:25:00 AM From: red_dog Read Replies (2) | Respond to of 29970
Runner, Sprint and Excite@Home to Provide Rich Multimedia Content for Broadband News Delivery Leading Online News Provider and Fastest Growing High-Speed Internet Services Providers Form Streaming Video and Content Sharing Alliance MSNBC.com (www.msnbc.com), the leading online news site, has positioned itself as a leading provider of rich multimedia news content for Internet broadband high-speed delivery by announcing distribution agreements with Road Runner (www.rr.com), Sprint High Speed DSL, and Excite@Home (www.home.net), the nation's leading high-speed online services. The agreements will provide a new, rich source of multimedia content and innovative online programming for Road Runner, Sprint DSL and Excite@Home subscribers nationwide. MSNBC.com will provide all three broadband services with streaming video that offers the latest content from the worldwide operations of NBC News. The streaming video features include clips from the "Today Show," "Dateline NBC," "NBC Nightly News" and "NBC Sports," along with a timely and personalized selection of video offerings from MSNBC Cable. Co-branded pages on the Road Runner site will be provided with links back to MSNBC.com. MSNBC.com will provide Sprint with U.S. news and sports news as part of Sprint's high Speed DSL, in conjunction with Earthlink Sprint Internet access rollouts across the country. "The strategic alliances with three partners who are already among the Web's most popular high-speed service providers, enables us to further expand MSNBC.com's reach to new and different audiences of Web users," said John Nicol, general manager of MSNBC.com. "As the established leader in news, MSNBC has developed a strong presence on the Internet with smart coverage of breaking news, Internet politics and policy, technology, sports and health, delivered with rich media and interactive news programming. We are pleased to be entering into this strategic alliance with Road Runner, Sprint and @Home." "The world is moving quickly toward broadband, and these alliances give viewers the access and opportunity to view and use video news in a whole new way," said Tom Rogers, President NBC Cable and Executive Vice President, NBC. "By delivering NBC video and Web site content from MSNBC.com across these three broadband services, we ensure that NBC is taking a leadership position in the delivery of high speed video to the home the great next Internet frontier."