Yahoo! Welcomes OnHealth.com as a Premier Merchant
SANTA CLARA, Calif.--(BUSINESS WIRE)--Aug. 3, 1999--Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet media company, and OnHealth Network Company (Nasdaq: ONHN), a leading Internet information and services resource for consumers that provides multiple perspectives and an independent viewpoint on all aspects of health and well-being, today announced a premier merchant agreement which gives OnHealth fixed placement modules in the Yahoo! Health "alternative medicine" category and Yahoo! Get Local Health.
Yahoo! visitors will gain direct access to OnHealth.com's online store sections offering alternative health-related merchandise: Vitamins and Herbs, Holistic Woman, Foods, and Healthy Home. Consumers will be able to use OnHealth TimeSavers featuring alternative medicine topics and products from selected merchants like Vitamin Shoppe and SelfCare. As a premier merchant on Yahoo!, OnHealth will be featured throughout Yahoo! Health (health.yahoo.com), including exposure on health-related research capabilities, physician locator, and nutrition and fitness categories.
"We're pleased to have teamed with Yahoo! to supply their millions of users access to a wide selection of OnHealth's health information and products," said Robert Goodman, president and CEO of OnHealth Network Company. "The offerings provided by OnHealth help build the Yahoo! Health site's alternative health area, by giving users expanded health information and the ability to purchase the alternative health-related products on the OnHealth site instantly."
OnHealth and Yahoo! are working together to leverage Yahoo!'s recently introduced Fusion Marketing Online(TM) (FMO) program. The FMO approach to online marketing provides one-stop shopping for companies seeking to secure a measurable presence on the Internet. The OnHealth premier merchant agreement with Yahoo! is designed to help provide Yahoo!'s significant audience with access to OnHealth's array of services and products. Yahoo! reaches more than 80 million unique users each month worldwide, as of June 1999.
"This premier merchant agreement is a result of Yahoo! and OnHealth's commitment to providing quality service, content and convenience for our users," said Anil Singh, senior vice president of sales, Yahoo!. "The relationship gives Yahoo! users access to OnHealth.com's online alternative health-related merchandise and relevant health information on important medical topics."
About Yahoo!
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to 80 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 19 World properties. Yahoo! has offices in Europe, the Asia Pacific, South America, Canada, and the United States, and is headquartered in Santa Clara, Calif.
About OnHealth Network Company
Headquartered in Seattle, Washington, OnHealth Network Company (Nasdaq: ONHN) is a leading Internet information and services resource for consumers that provides multiple perspectives and an independent viewpoint on health, wellness and well-being. OnHealth.com was recently ranked as the most highly trafficked independent health content site on the Web. According to the June 1999 Media Metrix report, onhealth.com attracted 892,000 unique visitors in June, a 118% increase from March 1999. OnHealth Network's advertisers include Glaxo Wellcome, Johnson & Johnson, Pfizer, Procter & Gamble and SmithKline Beecham. The consumer-driven Web site has also attracted non-endemic advertisers such as Deja News, Dr. Scholl's, Ford, Jamieson Vitamins, Kellogg's, MSN Portal Phase and Women.com. More than 950 Web sites drive traffic to onhealth.com through its numerous distribution and content sharing relationships including: AOL's Digital City, Inc., Better Homes and Gardens, Snap.com, Weather.com, WebTV and Yahoo!. OnHealth complies with the Health on the Net Foundation Code of Conduct (HONcode), an international initiative established to help unify and standardize the reliability of medical and health information available on the World Wide Web.
Yahoo!, Fusion Marketing Online, FMO, and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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Yahoo!
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