MICROSTRATEGY HELPS CAMPBELL SOUP COMPANY ANALYZE BUSINESS INFORMATION TO INCREASE SALES AND REVENUES MICROSTRATEGY DEVELOPS INNOVATIVE Web-Subscription Application For Delivery Of Sales and Customer Information to 1200 Employees
VIENNA, Va., Aug 3, 1999 /PRNewswire via COMTEX/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Campbell Soup Company (NYSE: CPB) is using MicroStrategy's software to access real-time sales and shipment information on Campbell Soup products. Since signing the multi-million dollar software license agreement in the fourth quarter of 1998, Campbell Soup Company has developed and recently deployed the first phase of the installation to its sales force. The sales and marketing application, the first of several MicroStrategy-based applications, is helping the company meet aggressive revenue targets and maintain its global leadership position. Campbell Soup Company is the world's largest maker of soup, with fiscal 1998 sales totaling $6.7billion.
"MicroStrategy has committed to providing Campbell Soup Company withan innovative solution that meets our business needs," said Tom Wegmann, Director of Data Warehousing at Campbell Soup Company. "Our sales force will be able to more accurately track and forecast sales opportunities, form stronger relationships with our customers, and increase sales and revenues for thecompany."
Employees accessing the system through DSS Web(TM), MicroStrategy's Web- enabled business intelligence tool, are able to subscribe and receive reports on a number of key business areas. The application provides employees with the flexibility to customize the reports that they receive -- according to product (category or brand), geography, or account -- to meet their own needs, and also allows them to pose follow-up questions with each report. The MicroStrategy-based application is delivering greater insight into day-to-day operations -- critical business knowledge that is allowing the company's sales force and other employees to better understand customers and thecompetition.
Campbell Soup Company, assisted by MicroStrategy's consulting force, recently deployed a Web-based application to a wide range of employees and field sales representatives. Subsequent phases of the deployment will include MicroStrategy DSS Broadcaster(TM), a key component for this application, along with other tools in MicroStrategy DSS Suite(TM). DSS Broadcaster will deliver personalized alerts on sales performance and customer accounts to sales representatives via a variety of electronic devices -- including pager, e- mail, and mobile phone -- to meet the needs of employees "on the go."
"Our MicroStrategy-based application is helping us make better decisions to improve our business," commented Wegmann. "Campbell Soup Company has begun to use its new sales and marketing application to capitalize on each customer interaction, meet aggressive revenue targets, and maintain a leadership position in the marketplace."
Ensuring a Successful Implementation with MicroStrategy's Consulting Services MicroStrategy's Consulting Services brought valuable expertise to various stages of the installation process. "MicroStrategy's professionals are extremely knowledgeable about all aspects of data warehouse development," continued Wegmann. "In addition to offering advice on design and implementation, machine sizing, scheduling, staffing and a variety of complex issues, the consulting force transferred critical knowledge to maintain our operation after the entire implementation is complete. We value our relationship with MicroStrategy, and hope that our collaboration continues to help us accomplish our business objectives."
About Campbell Soup Company Campbell Coup Company is the world's largest maker and marketer of soup with fiscal 1998 sales of $6.7 billion. The company's soups are sold underthe global "Campbell's" brand, "Swanson" broths in the U.S., "Erasco" inGermany and "Liebig" in France. Among its other strong food brands are "Pepperidge Farm" cookies and crackers, "V8" and "V8 Splash" juices, "Pace" Mexican sauces, "Prego" pasta sauces, "Homepride" sauces in the United Kingdom, "Arnott's" biscuits in Australia, and "Godiva" chocolates around the world.
About MicroStrategy Incorporated MicroStrategy is a leading worldwide provider of e-business intelligence software and related services. MicroStrategy's product line, DSS Suite(TM), enables both proactive and interactive delivery of information from large- scale databases, providing Global 2000 enterprises a platform for developing solutions that deliver insight and intelligence to their enterprise, supply- chain, and customers.
MicroStrategy's platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's platform delivers critical business information beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e- mail, telephones, pagers and other wireless communications devices. MicroStrategy's platform is ideal for developing e-business solutions that are personalized and proactive, and that reach millions of users. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has over 750 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart, MCI WorldCom, Merck-Medco, Nike, and Ralston Purina. MicroStrategy has also entered into relationships with more than 185 systems integration, application development and platform partners, including Axiom, HNCSoftware, IBM, NCR, and Oracle.
For more information, please visit MicroStrategy's Web site: microstrategy.com.
MicroStrategy, DSS Web, DSS Broadcaster, and DSS Suite are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
This press release includes statements that may constitute "forward- looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
SOURCE MicroStrategy Incorporated
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