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To: James Thompson who wrote (12317)	8/3/1999 7:01:00 PM
From: James Thompson	Respond to of 19700

Thw WWF and Adsmart News World Wrestling Federation Sites Join The Adsmart Network Top Web Sports Site Joins Leading Online Advertising Network ANDOVER, MA — August 2, 1999 — Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc. (Nasdaq: CMGI), today announced that the official Web sites of the World Wrestling Federation (www.wwf.com) are the latest additions to the company's online advertising Network of more than 300 brand web sites. As part of the agreement, Adsmart will sell impressions for the WWF New Media Network, including www.wwf.com, www.wrestlemaniaxv.com, and www.stonecold.com. "We are thrilled to welcome the World Wrestling Federation, one of our largest Web site partners to date, and according to Media Metrix, the number one sports Web site among male teens," said John Federman, Chairman and CEO of Adsmart. "WWF is a great example of the type of premium brand Web sites that represent the Adsmart Network, and we look forward to working with them to promote their brand and generate a strong revenue stream for their sites." WWF is just one of the many well-known brand name Web sites to join Adsmart in recent weeks. Last month Adsmart also signed U.S. News Online, Fast Company, New York magazine, Atlantic Monthly, and Soap Opera Digest. "Between the partnership with Adsmart and our own internal sales force, we will be able to increase our footprint with advertisers, sharing the news of our success and the benefits we bring to Web advertisers," said Craig Cassanelli, Vice President, New Media Sales. About WWF Titan Sports, located in Stamford, Connecticut, is a privately held company founded in 1982 that owns the World Wrestling Federation and its marks. As a leader in sports-based entertainment, Titan's business is structured around television programming in 157 countries (cable and syndication), live events, pay-per-view, print and on-line publishing, home video, merchandising and licensing on a worldwide basis. Titan's impact on popular culture is pronounced: The WWF two-hour prime time show Raw/WarZone is the No. 1 rated show on the No. 1 rated cable channel (USA Network). As the No. 1 sports web sites for male teens (Media Metrix), the wwf.com site ranks in the top one percent of all web sites and receives over three million page views per day. It is also consistently at the top of AOL's most frequently visited sites. Additional information is available on the company's web site wwf.com. About Adsmart Adsmart, a majority-owned subsidiary of CMGI, Inc., is an online advertising network comprised of more than 300 Web sites totaling 1.8 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for Web publishers. Adsmart is headquartered in Andover, MA with more than 65 full-time salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco. Corporate headquarters is located at 100 Brickstone Square, 5th Floor, Andover, MA 01810. Telephone: 888-559-8222. Fax: 978-684-3618. Additional information is available on the company's Web site adsmart.net.