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Strategies & Market Trends : BFT: Will the tulip craze ever break down? -- Ignore unavailable to you. Want to Upgrade?


To: TAPDOG who wrote (649)1/6/2000 2:19:00 PM
From: Bob Trocchi  Respond to of 650
 
To All:

This board is as dead as grass in my lawn in mid winter and since I live in New England, that is dead grass!

Bally had another PR announcement today.

>>Bally Total Fitness Relaunches www.ballyfitness.com to Further Grow Internet-Based Business<<

biz.yahoo.com

The initial reaction in the market has been small and overall, BFT is down over 1 as I type.

In this "announcement," I find some interesting comments.

1. >>With approximately 4 million members, more than 120 million annual visits to our fitness centers <<

This implies that their members "average" 30 visits per year. I know averages do NOT tell the whole story but, I wonder how many members will not renew since many are paying and not visiting very much.

2. >>Already generating more than 4 million hits each month from over 200,000 unique visitors, <<

Their web site numbers imply that out of 4 million members, only 200,000 visit the site each month. That is only 5%. It is no wonder that they are "re-launching" the site. could it be they need to drum up more interest.

3. >>Bally Total Fitness has partnered with online companies eFit, Visto and Spree.com to deliver services to members through www.BallyFitness.com. <<

I just wonder how many of their 200,000 visits to their web site come from their partners customers.

I am short thus I am looking at things from that perspective. Given that interest rates are expected to go higher in the near term and the do have significant outstanding debt, this also can contribute to their lower stock price.
Any comments from anyone, Long or Short???

Bob T.