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Technology Stocks : Qualcomm Incorporated (QCOM) -- Ignore unavailable to you. Want to Upgrade?

To: John Hayman who wrote (37632)	8/4/1999 1:02:00 PM
From: DanQUAL	Read Replies (1) \| Respond to of 152472

The new brand strategy and ad campaign, scheduled for public launch on September 20th, portrays QUALCOMM as an inventive company where innovative solutions are created by bright and imaginative people. Surrounded by the new print magazine advertisements, Paul Jacobs spoke on the importance of branding and brand recognition for QUALCOMM. He said, "Having a brand is very important. It's important that people outside QUALCOMM understand what we do. This campaign gives QUALCOMM a personality beyond the quality of our products. It is the personality of the company that customers can identify with The campaign can best be summarized by the catch phrase, "Go brain go." Paul Jacobs noted that our current and potential customers around the world need to know that QUALCOMM is about invention and innovation, that we make quality products and create leading wireless technologies because we have an inventive corporate culture. Jacobs said, "It's about being creative and letting your brains go. Go brain go." Consumer Products employees also got a sneak peak at the four new television commercials as they enjoyed pieces of light-bulb shaped cakes and "Think" candy bars.

To: John Hayman who wrote (37632)	8/4/1999 1:09:00 PM
From: limtex	Respond to of 152472

JH - I posted this here yesterday. I said then it was Q yesterday and maybe NOK today..... beta.siliconinvestor.com This is just a part of the August ratched down. More vicious than the post earning doldrum drops in Feb, May and November. Sort of like a barber going round your head when you get a haircut and that just what the market is getting...a haircut. It goes round and round. Q hit yesterday and ratcheted down 8%, NOK today together with WCII, TGNT, WCOM NXLK ( again) etc. Tomorrow it will be another sectors turn. I guess we should hope the Mr G is now a little happier now that the "unwarranted enthusiasm" has turned into a continuing daily reduction in market values. There was a New Fund manager on CNBC this morning I thibk his name was Goodenough or something. He also seemed to me to be making the point that the increase in interest rates he fully expects from the Fed were only to be expected because of the gains made by the market!!! No mention of inflation no...just an increase in stock market prices!!!! This adds to the view that I have had for some time that all this interest rate hicking is nothing to do with the non-existent inflation but is targeted directly at the stock market because soemone in the FED thinks that it is too high. I remind everyone again of Mr G's comments to the Congress when he said that a collapse of the markets doesnot necessarily translate to a disaster in the economy and he cited Japan as an example. Best regards, L