(BSNS WIRE) eFax.com Signs 1 Million Subscribers in Less Than 6 Months
eFax.com Signs 1 Million Subscribers in Less Than 6 Months
Business Editors/High-Tech Writers
MENLO PARK, Calif.--(BUSINESS WIRE)--Aug. 9, 1999--
World's First Free Fax-to-Email Service Becomes Cornerstone of Unified
Messaging Strategy for Internet Business Consumers
eFax.com (NASDAQ: EFAX), the world's first Internet provider of
free fax-to-email services, today announced it has acquired more than
1 million users in less than six months, signaling a major milestone
for the company and establishing it as a leader in the Internet
communications messaging arena.
In record time, eFax.com has established itself as the dominant
consumer fax offering on the Internet, and joined the ranks of other
Internet juggernauts. "eFax.com's reach of 1 million in just 6 months
is impressive, underscoring the forces of convergence between telecom
and IP networks," said Rob Shavel, an analyst with Datamonitor. "From
now on, the battle for Web services between platform leaders such as
Hotmail and eFax.com will only intensify, and the push will be to
increasingly unify messaging."
As one of the fastest growing and recognized on-line properties,
eFax.com (www.efax.com) brings fax technology to the Internet--and
meets a universal need: how to get paper documents into an e-mail
box--so digital documents can be managed as easily as standard email.
Fax-to-email represents the cornerstone of eFax.com's unified
messaging strategy which will allow users to migrate to a full unified
messaging platform.
Mary Porter, a senior analyst with IDC/Link commented on
eFax.com's appeal: "eFax makes faxing simple and convenient for the
nation's 35 million mobile workers, such as mobile executives,
telecommuters, and day extenders, who are traveling or working at home
without access to a stand-alone fax machine."
One key component to the rapid adoption of the eFax.com service
has been the company's commitment to building a strong brand identity
right out of the gate. "From the outset, eFax.com took a
consumer-marketing approach to its Internet services," said Ron Brown,
vice president of marketing at eFax.com. "Concentrating on
establishing the brand and simplicity of use will create a great
platform for new messaging and e-commerce opportunities in the
future."
To further raise brand recognition and awareness, eFax.com
launched a new multi-million dollar national advertising campaign in
June. Called "Fax Me Anywhere," the broad-based print, radio, outdoor,
and on-line blitz, is designed to drive new customers to the site and
will run through December. eFax.com has also strengthened its brand by
establishing key strategic partnerships with other leading on-line
sites, including Xoom.com, FortuneCity.com, eGroups.com, and
Findlaw.com.
About eFax.com
eFax.com is a leading provider of Internet messaging solutions.
The company's flagship product is its free fax-to-email service that
has attracted more than 1 million subscribers since its introduction
in February 1999. By delivering faxes via email, eFax.com is focused
on merging the more than 100 million email users with the more than
500 million fax users around the globe.
Founded in 1988, eFax.com has over a decade of experience in
developing technologies for sharing paper and digital documents via
fax and email. In addition to its Internet service, the company
develops products and licenses its technology to a number of major
office equipment companies including Hewlett-Packard, Konica and
Okidata. The company also bundles its software offerings - HotSend,
JetSuite and PaperMaster - with millions of scanner, CD-Writer, and
multifunction product shipments each year. The company is
headquartered in Menlo Park, California. For more information, call
1-877-EFAXCOM (650) 324-0600, fax (650) 326-6003, or visit
www.eFax.com.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: With the exception of historical information, the
statements set forth above include forward-looking statements that
involve risk and uncertainties. The Company wishes to caution readers
that a number of important factors could cause actual results to
differ materially from those in the forward-looking statements. Those
factors include the following: the uncertain performance, user
adoption, and financial results from products integrating fax
technology with the Internet; protection of the Company's intellectual
property rights and risk of infringement claims against the Company's
intellectual property; the size and timing of and fluctuations in end
user demand for the Company's branded products and OEM products
incorporating the Company's technology; the fact that the Company's
markets are characterized by rapidly changing technology, evolving
industry standards and frequent introductions of new products and
enhancements, and the Company's ability to respond to such changes;
difficulties which the Company may experience in completing the
development of turnkey designs for OEM customers, its color technology
or other products; the highly competitive nature of the markets for
the Company's products; the phase-out or early termination of the
Company's branded products or OEM products incorporating the Company's
technology; the Company's ability to attract and retain skilled
personnel; the Company's reliance on third party suppliers for
components used in the Company's products; the quarterly variability
in the Company's bookings and design wins; and the Company's reliance
on a relatively small number of OEM customers for a large percentage
of its revenue. These and other factors which could cause actual
results to differ materially from those in the forward-looking
statements are also discussed in the Company's filings with the
Securities and Exchange Commission, including its recent filings on
Form 10-K, Form S-3, and Form 10-Q.
--30--ym/cgo*
CONTACT: eFax.com
Janice V. Kapner, 650/688-6841
or
Neale-May & Partners
Jane D'Arcy, 650/328-5555 x 116
Bridget Vivian, 650/328-5555 x 117
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
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