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To: BillyG who wrote (43678)	8/4/1999 3:39:00 PM
From: DiViT	Respond to of 50808

DBS Set Top Box Market Full Steam Ahead Shipments to Exceed 30 Million by 2003 reports Cahners In-Stat Group NEWTON, Mass.--(BUSINESS WIRE)--Aug. 4, 1999--Cahners In-Stat Group forecasts annual growth rates for digital direct broadcast satellite (DBS) in excess of 10 percent through 2003. Unit shipments are expected to reach more than 30 million units by that time. As the digital DBS market matures, North America's share of the worldwide total will drop from 47% in 1998 to 26% in 2003. The high-tech market research firm projects that Eastern Europe, Japan, Asia Pacific and the Rest of World (ROW) regions will increase their shares of the total during the forecast period. ''We believe that the digital DBS set top box market will remain larger than that of digital cable for the next few years,'' stated Michelle Abraham, senior analyst for Cahners In-Stat Group's Consumer and Convergence Group. ''At the forecasted volumes, semiconductor suppliers will switch from designing a back-end solution for all video receiving boxes to designing a specific solution for the DBS box market.'' Cahners In-Stat Group cites several reasons why this market will continue growing. They are: -- New digital DBS service platforms will be launched in areas that are currently unserved. -- Analog platforms are being converted to digital with more to come. -- PrimeStar's former customers will need new set top boxes as they convert to DirecTV subscribers. -- A substantial number of customers will upgrade their box or purchase a second box for their home. In regions like North America, the second group of customers will account for more set top box sales than the first. All these factors add up to millions of set top boxes shipped to new customers each year. Digital DBS Set Top Boxes: Upgrades Drive Growth, No. MM9908ST, discusses digital DBS set top box shipments by geographic regions as well as technology, manufacturers and trends. Later this year, Cahners In-Stat Group will publish a report on Digital DBS Service Providers and provide an in-depth look at what's occurring on the provider level. Cahners In-Stat Group (http://www.cahnersinstat.com) is a high-technology market research firm covering the consumer/convergence, networking, wireless, telecommunications, Internet and semiconductor markets. Headquartered in Newton, offices are also located in Scottsdale, Ariz. and San Jose, Calif. Cahners In-Stat Group is part of Cahners Business Information, the largest publisher of specialized business publications in the United States, and a division of Reed Elsevier.