To: Ronald Paul who wrote (6002 ) 8/4/1999 8:54:00 PM From: Mark Brophy Respond to of 10309
Linux is deployed in TiVo. See the web site tivo.com and the preliminary IPO prospectus at sec.gov . These aren't college students. They're real programmers with a real business. I've seen the product and it's very useful and I'll probably buy one. Here's a section describing the business: TiVo is a pioneer in the personal television industry. We have created a unique personal television service that allows viewers to watch what they want when they want. The TiVo Service creates a richer and more enjoyable television viewing experience by offering viewers greater control, choice, and convenience. We believe that the TiVo Service also allows television programmers and advertisers to reach a broader audience by making shows more accessible and easier to record and to target their programming and advertising to specific viewers. The TiVo Service is a subscription-based service enabled by a personal video recorder that we have designed and developed. The TiVo Service has many features that distinguish it from traditional television viewing: Locate and Record Multiple Shows Quickly and Easily. Viewers can easily locate and record a single show or schedule a customized lineup of several shows. With the Season Pass feature, the TiVo Service automatically records all episodes of viewers' favorite shows. . Control Live Television. Viewers can pause or rewind live television shows, fast forward to the live telecast, and execute any of TiVo's advanced viewing commands, including slow motion and frame-by-frame. Prior to the introduction of TiVo, the ability to control live television in this manner was not available. . Viewing Preferences and Suggested Programming. Using the Thumbs Up and Thumbs Down buttons on the TiVo remote control, viewers can enter preferences for particular types of shows. Based on these preferences, the TiVo Service suggests programming that viewers are likely to enjoy. . Specialized Content. The TiVo Service allows television programmers to create Network Showcases, which are branded areas of the TiVo Service that feature selected programming, upcoming movies, special events or mini-series. The TiVo Service also includes TiVolution Magazine, which features theme-based collections of shows compiled by our editorial staff. . Menu Driven Navigation and Viewer Interface. TiVo Central, the main screen of the TiVo Service, allows viewers to access their customized lineup of shows, Network Showcases, TiVolution Magazine and other features. Viewers can quickly and easily browse through an on-air program guide that includes a schedule of up to two weeks of available television programming. The TiVo Service also serves as a new platform for television programmers, advertisers, and network operators to deliver television programming, advertising, and in-home commerce. Potential future services include: . Active Promotions. We anticipate that television programmers will be able to use the TiVo Service to allow viewers to easily record a variety of programming such as movies, sports events, television series and other products and services. For example, we are currently developing iPreview, a service that allows viewers to schedule and record featured programming using a "point and click" feature during previews. . Active Ads. We anticipate that advertisers will be able to use the TiVo Service to reach a broader base of consumers and offer commercials that better match viewers' interests. For example, during the same commercial time slot, an automobile advertiser may feature a sport utility vehicle in one household and a minivan in another, based on the viewers' stored preferences. We are currently developing iBuy, a service that allows viewers to get more information about and possibly purchase featured products or services using the TiVo remote control. We have strategic partnerships with a number of industry-leading companies including DIRECTV, NBC, Philips and Quantum, who are also equity investors in TiVo. We are working with our partners to establish personal television as a major category of home entertainment, to create new specialized programming for viewers and to market the TiVo Service and products that enable the TiVo Service. We expect to commence our retail launch in the second half of 1999. Philips will spearhead this launch by manufacturing and selling the personal video recorder that enables the TiVo Service, allowing us to focus our resources on promoting and enhancing the TiVo Service.