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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Daniel Simon who wrote (43684)	8/4/1999 8:50:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

You never saw Captain Kirk with a billfold, did you? Interactive TV.......................... Monday August 2, 9:04 am Eastern Time Company Press Release SOURCE: B3TV Order Free Domino's Pizza Right From Your Remote Control While Watching 'Star Trek' on KBHK-TV/UPN B3TV Delivers First Interactive Ecommerce Commercial to San Francisco Bay Area TV Viewers HOLLYWOOD, HERRING ON HOLLYWOOD CONFERENCE, Aug. 2 /PRNewswire/ --It's not science fiction. During a Star Trek Marathon, B3TV (www.b3tv.com) -- the Interactive TV pioneer bringing ecommerce to the TV remote control -- will join UPN's San Francisco Affiliate KBHK-TV and national advertiser Domino's Pizza to deliver its first live commerce-enabled Interactive TV ads. On August 21 and 22, 1999, KBHK-TV will air its long-anticipated Star Trek Marathon, offering fans twelve hours of Star Trek programming sponsored by Domino's Pizza. During the marathon, Domino's ads will be specially enhanced by B3TV to allow users of Microsoft's WebTV® Plus Receiver and EchoStar's DISHplayer to order a free pizza. With technology that Capt. Kirk would envy, Star Trek fans can play starship commander when they order a pizza just the way they like it. By pointing and clicking on a sizzling hot Domino's Pizza spot, people can instantly order their pizza with up to three toppings to suit their taste without ever leaving the captain's chair. The pie arrives hot, delicious and free. The KBHK-TV Star Trek Marathon airs in the San Francisco Bay Area from 4:00 p.m. to 11:00 p.m. PDT on Saturday, August 21 and from 2:00 p.m. to 7:00 p.m. on Sunday, August 22, 1999. ''Enjoying a pizza while watching TV is the national pastime, which is why TV advertising has always been such a major component of our marketing effort,'' explained Domino's Pizza Marketing Director Barry Schrag. ''Now, with the assistance of B3TV, we can create enticing promotional spots that encourage viewers to instantly click-back and order pizza deliveries right from their TV set.'' Ecommerce on Your TV Set more............ biz.yahoo.com