To: Robert Rose who wrote (10815 ) 8/5/1999 12:54:00 AM From: PatrickMark Respond to of 28311
The 2+M additional eyeballs are certainly important. Especially considering personal preferences ... people have web habits and this brings users into the fold that would be difficult to otherwise convert (the $55M is probably a bargain on that account alone). Users that haven't formed preferences are easy to hook, but it's a much more difficult (and expensive) job to convert loyal users. But there are some more subtle areas that should be considered, as well. RH has emphasized time and time again the fundamental importance of vertical growth and integration in his overall strategy. This acquisition certainly reinforces this emphasis, as he seeks to be the hands-down leader in the search category. From a personal standpoint, I applaud the acquisition, because the search activity, for me, is one of the most primitive, unrefined and frustrating of all web activities. My time is extremely limited and I have a need to be able to find concise information quickly and efficiently. With broadband upon us, more users will have the power to make use of multi-search engines and the more multi, the better. In general, I have to plead ignorance WRT any in-depth understanding of search engine technology, but remember that Oren Etzioni is now on board. You've gotta know that no matter what the user base is for Dogpile, this in-house search technology guru is going to make a lot of noise about a search engine acquisition that doesn't have sound technology and some capabilities supplementary to MetaCrawler. The press releases alluded to (and I believe) that a big part of this decision (to acquire) was based on suitability of integration with other vertical GNET platforms, namely business hosting/services and investor services. For example (and I think Susan alluded to this earlier) imagine the ability to search multiple newswires and financial sites (from a single source) when a story breaks and you are eager to quickly get up to speed on the story. For me, the Dogpile release was a perfect example. My sister had called and left me a message that GNET had made an acquisition, but didn't know much else about it. I had to search several sources to get perspective on the deal. How great it would be to do this from one source, and what a competitive advantage for SI. I'm sure there are many applications, most beyond the scope of my imagination, but I do feel strongly that search-site development is in it's infancy and I appreciate GNET's aggressive efforts to become the leader in this field. As always, JMO. PM