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To: Bill Harmond who wrote (71994)8/5/1999 12:20:00 AM
From: Lizzie Tudor  Read Replies (2) | Respond to of 164684
 
Can you think of any reason why amazon would halt or lighten up on their ad campaign? Because they seem to have done that. The only scenarios I can think of are 1) revenues are not as good as expected and its a cost-cutting move, 2) Ad blitzes are timed within a specific window (but if thats the case why would they choose early summer and not fall to do it), or 3) they weren't happy with the result.


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