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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: Susan G who wrote (10840)	8/5/1999 11:30:00 AM
From: Robert Frisbee	Read Replies (1) \| Respond to of 28311

Aside from the jokes and barbs going both ways on the Goto/Gnet/Go.com debate, the long term issue is the proper and effective carving out of a brand presence. If there is this much confusion in the "so called" business press (read CNBC) and in chat rooms, etc. there is a real and perceived problem. When there is confusion in the public's mind there becomes legal and financial issues that someone is going to have to deal with.....whether it is gnet, goto.com or go.com............with all these similar names and therefore lack of strong brand identity it really becomes a "dogpile". Long but confused :-) Bobby