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To: Bryan who wrote (2252)8/5/1999 11:13:00 AM
From: wbASSETt  Read Replies (2) | Respond to of 2420
 
FiNet.com and Forbes.com Team Up to Create Co-Branded Mortgage Center
PR Newswire - August 05, 1999 10:52

WALNUT CREEK, Calif., Aug. 5 /PRNewswire/ -- FiNet.com Inc., (Nasdaq: FNCM) "America's Home Finance Network," today announced it has entered into a strategic partnership with Forbes.com to create a multi-functional co-branded Mortgage Center providing visitors to the Forbes.com web site with on-line home financing services.

Visitors to Forbes.com will have direct access to FiNet.com's valuable mortgage information, rate comparison, and on-line loan application, powered by FiNet.com's Interloan consumer-direct channel. Direct links to the Mortgage Center will be strategically placed throughout the entire Forbes.com site including the home page, stock quotes home page and the bottom of all "Money & Investing" articles appearing on the site. The Mortgage Center will be operational and available to the public on August 15, 1999. Several print advertisements featuring the Forbes.com/FiNet.com Mortgage Center will be run in Forbes Magazine, The Wall Street Journal and the New York Times.

"This new relationship is exciting because we believe by partnering with Forbes.com we will greatly increase our reach in helping consumers make well-informed home financing decisions," said Mark Korell, Chairman and CEO of FiNet.com. "Forbes.com has more than 3.3 million visitors a month (based on @plan summer '99 data) giving the Interloan brand great exposure with our target consumers. Through this agreement, FiNet.com will gain significant exposure and greatly benefit from the association with the Forbes.com brand name."

"We are very particular when choosing our business partners," commented Doug Carson, Director of Advertising for Forbes.com, "and we are confident that FiNet.com is a quality on-line lender that will greatly facilitate the mortgage process for our customers."

About Forbes.com

Forbes.com provides original and timely business and technology information to executives in the information age. The site encompasses Forbes Online, the electronic editions of the Forbes publications; Forbes Digital Tool, the original online publication covering the business of technology; the ToolBox, containing interactive editions of the Forbes' noted lists, as well as the Forbes 40 equity Index, the Forbes/Tech 101 index, Forbes Stock Watch, Fund Expense and Tax Rate calculators; and other data tools; and Forbes WireDesk, the newest addition to the site, with intra-day technology-related stock market coverage.

About FiNet.com

FiNet.com, Inc., "America's Home Finance Network" including its wholly owned subsidiaries (the "Company"), is a leading provider of e-commerce home financing services that facilitates home ownership through a variety of technology-based products and automated services for consumers and mortgage broker businesses. The Company offers automated financing solutions directly to consumers through its interloan.com on-line home financing web site and to mortgage broker businesses through Monument Mortgage.

Safe Harbor

Certain statements in this press release, including statements regarding the anticipated development and expansion of the Company's business, and the intent, belief or current expectations of the Company, its directors or its officers, are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements are subject to risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.

SOURCE FiNet.com, Inc.

/CONTACT: Dan Rawitch of FiNet.com Inc., 925-906-5874, dan@theptn.com; or
Kevin Theiss, Investor Relations, 212-843-8096, ktheis@rir1.com, or Brian
Bailey, 212-843-9258, bbailey@rubenstein.com, both of Rubenstein & Assoc.,
Inc./