E*TRADE LEADS ONLINE INVESTING CATEGORY IN WEB 'STICKINESS' COMPREHENSIVE FINANCIAL RESOURCES AND INVESTOR EDUCATION ACCOUNT FOR Greater Page Views And Time Spent At Destination E*TRADE
E*TRADE LEADS ONLINE INVESTING CATEGORY IN WEB 'STICKINESS'
COMPREHENSIVE FINANCIAL RESOURCES AND INVESTOR EDUCATION ACCOUNT FOR
Greater Page Views And Time Spent At Destination E*TRADE
MENLO PARK, Calif., Aug 5, 1999 /PRNewswire via COMTEX/ -- E*TRADE(R)
Group Inc. (Nasdaq: EGRP) today announced its Destination E*TRADE web
site is number two worldwide in average minutes per user per month,
commonly known as "stickiness," according to figures recently compiled
by Media Metrix(TM) and reported by Morgan Stanley Dean Witter in The
Internet Company Handbook. According to the report, visitors to
Destination E*TRADE spend an average of 66.5 minutes per month on the
site, second only to eBay and 150 percent as much time as the next
closest online investing site, Charles Schwab. (see attached chart)
"We believe this report is a clear indication that online investing is
about much more than placing a trade," said Jerry Gramaglia, chief
marketing officer of E*TRADE. "Many online investors come to E*TRADE
because of the content-rich features that enable them to conduct
extensive financial research at a single location. Going forward, we
intend to give online investors even more reasons to spend time at
Destination E*TRADE through the integration of new products,
educational resources and digital financial media."
The report also included another frequently used metric to indicate
stickiness -- average page views per user per month -- in which E*TRADE
was the only online investing company in the top 10. Media Metrix,
which measures the Internet reach of major web sites, also recently
reported that E*TRADE's reach for June 1999 exceeded the combined reach
of the Charles Schwab and Ameritrade web sites -- a position E*TRADE
has held every month this year.
Top 10 Internet Sites/Networks Ranked by Average
Minutes**/User/Month
eBay 125.5
E*TRADE.com 66.5
Microsoft Sites 66.0
Yahoo Sites 64.6
Pointcast 57.2
USA.NET Services 53.8
Uproar 47.3
Mpath Interactive 46.2
Schwab.com 43.9
Excite Network 33.7
**Based upon Home/Work unduplicated reach.
About E*TRADE E*TRADE, a global leader in online personal financial
services, has emerged as the world's most-visited online investing
site. The content-rich Destination E*TRADE web site offers value-added
investing and research features, premium customer service and a fully
redundant, proprietary Stateless ArchitectureSM infrastructure. E*TRADE
intends to expand its global positioning by launching branded web sites
in the top 20 financial marketsworldwide.
In recognition of its innovation and industry leadership, E*TRADE was
ranked the number one online brokerage by Gomez Advisors (Summer 1999)
and Lafferty Information and Research Group (4Q98, 1Q99). E*TRADE was
also the first securities and financial services company to be awarded
both the WebTrust seal of assurance by the American Institute of
Certified Public Accountants (AICPA) and the "Trustmark" seal of
approval from TRUSTe.
E*TRADE is committed to providing the most comprehensive financial
services experience on the Internet, as demonstrated by its acquisition
of Clearstation.com, a community-based financial analysis site, as well
as strategic investments in E*OFFERING, a full-service online
investment bank, and Archipelago, a leading Electronic Communications
Network (ECN). E*TRADE also is positioned to become the first pure-play
e-commerce company in the financial services sector -- combining online
banking and brokerage services -- through a definitive merger agreement
with Telebanc, the nation's leading branchless bank. It is anticipated
that the Telebanc merger will close this fall. In addition, E*TRADE is
poised to become the first online global trading network with its
recently announced acquisition of TIR Holdings.
E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company,
E*TRADE Group Inc., are headquartered in Menlo Park, Calif.
Important Notice E*TRADE is a registered trademark of the company. All
other trademarks are properties of their respective owners. The
statements contained in this news release that are forward-looking are
based on current expectations that are subject to a number of
uncertainties and risks, and actual results may differ materially. The
uncertainties and risks include, but are not limited to, changes in
market activity, market acceptance of the new Destination E*TRADE web
site, anticipated increases in the rate of new customer acquisition,
the conversion of new visitors to the site to customers, seasonality,
the development of new products and services, the enhancement of
existing products and services, competitive pressures (including price
competition), system failures, economic and political conditions,
changes in consumer behavior and the introduction of competing products
having technological and/or other advantages. Further information about
these risks and uncertainties can be found in the information included
in the annual report filed by the company with the SEC on Form 10-K
(including information under the caption "Risk Factors") and quarterly
reports on Form 10-Q. The company has not independently verified market
size information contained in this release and provided by Gomez
Advisors.
E*TRADE Media Contacts Tim Alban 650-331-5865 talban@etrade.com Greg
Xenakis Neale-May & Partners 650-328-5555, ext. 142
gxenakis@nealemay.com
SOURCE E*TRADE Group Inc.
(C) 1999 PR Newswire. All rights reserved.
http://www.prnewswire.com -0-
CONTACT: Tim Alban of E*TRADE, 650-331-5865, or
talban@etrade.com; or
Greg Xenakis of Neale-May & Partners, 650-328-5555,
ext. 142, or
gxenakis@nealemay.com, for E*TRADE
/Company News On-Call:
prnewswire.com or fax,
800-758-5804, ext.
WEB PAGE: etrade.com
GEOGRAPHY: California
INDUSTRY CODE: MLM
FIN
SUBJECT CODE: PDT |
