News Release:
August 12, 1999 11:24
AppNet and Harmony House Online Link Up with Ameritech(R) Yellowpages.Net
DETROIT, Aug. 12 /PRNewswire/ -- AppNet, the provider of end-to-end e-business solutions, has announced the beginning of an exclusive music partnership between its clients Harmony House Online and Ameritech(R) Yellowpages.net. AppNet worked to facilitate the partnership between the two companies, and used its expertise as the industry's first single-source e-business solutions provider to take the project from conception to reality.
Launched in the middle of July, the partnership will see each partner co- branding their Web site to promote the services of the other. As a result, Harmony House (www.harmonyhouse.com) will now be the exclusive online music provider listed in the Entertainment category of the Ameritech yellowpages.net Shopping Guide, and an "Ameritech Entertainment Guide" search function will be featured prominently throughout the Harmony House site. AppNet will develop the content and functionality to accommodate Harmony House's end of this partnership.
The Harmony House/Ameritech Interactive Media partnership will enable visitors to harmonyhouse.com to search Ameritech's Entertainment Guide directly from the Harmony House site. Likewise, visitors looking to purchase or get information about music at www.yellowpages.net will be directed to the Harmony House site.
"Harmonyhouse.com will make a fantastic addition to the Shopping Guide portion of our Ameritech Internet site," said Dori Bennett, general manager of Ameritech Interactive Media. "We're looking forward to adding the most comprehensive music catalogue available to our Entertainment Shopping Guide."
"We're excited about this opportunity to work closely with Ameritech," said Bill Thom, president of Harmony House. "The Ameritech yellowpages.net Web site is an extremely useful and powerful search engine, and one we're proud to be associated with as the exclusive music provider."
AppNet's role in facilitating the partnership by developing the necessary content and functionality for Harmony House is exemplary of the Interactive Media Agency's expertise in content-based marketing; it demonstrates yet again that AppNet possesses skills beyond award-winning Web page development and design.
"We're very pleased to be involved in such a solid partnership," said Russell Zack, president of AppNet's Midwest office. "We enjoy helping to create relationships between two of our high-profile clients. I think both companies, each with its strong presence in this region, will benefit from the extended functionality and cross pollination of visitor traffic."
As developer of harmonyhouse.com, AppNet is familiar with Harmony House's vision and goals as an online retailer, and says that this partnership serves to further the company's long-term strategic marketing goals.
The agreement in general is reflective of an Internet-wide trend toward portal sites, or niche portals (Web sites that serve as all-encompassing launch pads for information and services offered on the World Wide Web).
AppNet (Nasdaq: APNT) is the premier provider of end-to-end e-business solutions. AppNet doesn't over emphasize any one e-business discipline, but understands that interactive marketing is just as important as back-end office integration. AppNet combines strategic consulting, interactive media services, application development, back office systems integration, and e- commerce hosting and outsourcing into powerful e-business solutions for Fortune 1000 companies. Customers include Baxter Healthcare, Ciena, Dial, Ford, GeoCities, Hyundai, K*B Toys, NEC, Norwest, and Unilever. Find more information about AppNet at appnet.com.
The Ameritech yellowpages.net (www.yellowpages.net) is an online directory search and shopping resource that provides a convenient and easy way for buyers and sellers to connect and for people to make purchases online. The service offers comprehensive coverage of more than 10 million U.S. businesses, along with 13 shopping guides with information from more than 40 leading content partners. Categories include Auto, Business, and Home & Garden. A wide range of online advertising opportunities from links to custom designed Web sites also is available. You can call 800 NET-8775 for further information.
Ameritech (NYSE: AIT) serves millions of customers in 50 states and 40 countries. Ameritech provides a full range of communications services, including local and long-distance telephone and data, cellular, directories, paging, security, cable TV, Internet and more. One of the world's 100 largest companies, Ameritech (www.ameritech.com) has 70,000 employees, 1 million shareowners and $33 billion in assets.
SOURCE AppNet
/CONTACT: Shoshana Rosenthal of Burson Marstellar, 202-256-8989, or email
shoshana_rosenthal@bm.com; Janet Tyler of Franco Public Relations Group,
313-567-5019, or email tyler@franco.com/
/Web site: harmonyhouse.com
/Web site: yellowpages.net
/Web site: appnet.com |
