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To: Diamond Jim who wrote (86643)	8/5/1999 9:13:00 PM
From: Barry Grossman	Read Replies (2) \| Respond to of 186894

Thread, *Under $400?* They just might sell a ton of these. The low end just keeps getting lower. But that % ownership will keep rising. Barry ----------------- news.com Emachines to launch iMac knockoff By Jim Davis Staff Writer, CNET News.com August 5, 1999, 1:15 p.m. PT Upstart PC maker Emachines, which has grabbed headlines and market share by offering ultracheap computers, is now training its sights on Apple by readying a computer that resembles the iMac. Irvine, California-based Emachines is getting set to introduce later today an all-in-one computer--a design which incorporates the monitor and PC's electronic guts into one case--that is said to look like Apple's iMac. CNET News.com first reported on Emachines' plan for a more stylish PC last year. The company had planned a launch for the first half of 1999 but delayed it as it focused on making enough of its hot selling but more staid looking PCs. While Emachines has vaulted into the top five list for retail sales, according to various research firms, the company has also kept an eye on sales of the multicolored iMacs. The iMac has been Apple's growth engine since its introduction last year. As of April, when Apple last reported such numbers, the company claimed that 32 percent of fiscal second-quarter iMac sales were to first time buyers while 11 percent were "converts" from Windows-based machines--consumers that Emachines is also targeting. Clearly, the success of the iMac has been in large part due to its unconventional look, which is why other PC makers have been eying different designs as well. Apple is watching the moves of these companies very closely. In July, Apple filed a lawsuit against Korean conglomerate Daewoo and its U.S.-based affiliate Future Power over a $799 computer that looks nearly identical to Apple's iMac. Lawyers have said the courts have begun to grant copyright protection to "stylized" items on the grounds that novel industrial design can communicate or represent a copyrightable idea. Most PC makers haven't ventured too far from "beige box" standard, but Gateway, among others, recently released an "all-in-one" desktop that fuses a PC and a flat-panel monitor into one unit. Sony has also experimented with color, and magnesium ensconced notebooks are the latest design fad in portable PCs. Inside, the Emachines computer will be similar to any other standard Windows-based computer. The machine is expected to be called the eOne (one of Emachines' manufacturing partners trademarked the name in April this year), and will have an Intel Celeron processor. It is expected to be priced at under $400, according to one industry source.