Chuckles - Here's some Athlon Etiquette for you and your AMDroid buddies !
Paul
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AMD Athlon™ LOGO GUIDELINES U.S. AND INTERNATIONAL MARKETS (Excluding Asia-Pacific Markets)
The following guidelines address the correct treatment of AMD's "AMD Athlon" logo and associated logos in advertising, technical, collateral, and other printed or visual materials for the AMD Athlon processor in the U.S. and all International markets, excluding Asia-Pacific countries. Asia-Pacific countries include: Australia, China, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, and Thailand. If you are developing material that will be used in Asia-Pacific countries, please refer to the AMD Athlon Logo Guidelines and Trademark Usage Guidelines for Asia-Pacific countries.
Logo Usage Guidelines
1. The "AMD Athlon" logo may only be used in connection with the promotion of AMD Athlon processors and not for any other goods and/or services. Do not modify or recreate the "AMD Athlon" logo under any circumstances. Use the artwork provided by Advanced Micro Devices, Inc.
2. The following trademark attribution must accompany use of the "AMD Athlon" logo:
AMD, the AMD logo, AMD Athlon and combinations thereof are trademarks of Advanced Micro Devices, Inc.
3. The "AMD Athlon" logo must stand alone. A minimum amount of empty space must be left between the "AMD Athlon" logo and any other object such as type, photography, borders, edges, etc. The minimum space required is proportional to the weight of the arrow icon in the "AMD Athlon" logo.
The space between the gray rule and the logo represents the minimum space required around the logo, which is the weight of the arrow icon.
4. You may not combine the "AMD Athlon" logo with any other feature including, but not limited to, other logos, words, graphics, photos, slogans, numbers, design features, or symbols. You may not combine or incorporate the "AMD Athlon" logo in any other trademark, including, but not limited to, the names of any other company, products, and/or services.
5. Minimum size for the "AMD Athlon" logo is 1" height by 1" width.
6. AMD Athlon Logo Color Options:
Black/green (PMS 347) logo - Use on white background ONLY
Black/green (PMS 348) CMYK logo - Use on white background ONLY
Reverse logo - White on Black
AMD Athlon Trademarks Written in Copy
1. AMD's trademark is "AMD Athlon." The AMD Athlon trademark is one term with a space between "AMD" and "Athlon."
2. If you use the AMD Athlon processor name in written copy, when referring to processor speed, use the following format:
The XXXMHz AMD Athlon processor with enhanced 3DNow!™ technology
The XXXMHz AMD Athlon processor with enhanced 3DNow(exclamation mark)™ (XXX equals the speed of the processor)
3. If you use the AMD Athlon trademark in written copy and do not wish to refer to processor speed, use the following format:
AMD Athlon processor with enhanced 3DNow!™ technology
4. Please follow the more detailed rules set forth in the AMD Athlon Trademark Usage Guidelines, U.S. and International Markets, for all text references.
AMD Athlon™ TRADEMARK USAGE guidelines U.S. AND INTERNATIONAL MARKETS (Excluding Asia-Pacific Markets)
AMD Athlon™ Trademark Guidelines
The following guidelines address the correct treatment of AMD's "AMD Athlon" trademark and associated logos in advertising, technical, collateral, and other printed or visual material for the AMD Athlon processor in all markets.
1. AMD's trademark is "AMD Athlon." The AMD Athlon trademark is one term, with a space between "AMD" and "Athlon." The "AMD Athlon" trademark should not be used in an abbreviated form.
Right: "AMD Athlon™ processor"
Wrong: "Athlon processor"
2. In the title, in the first occurrence in text, and in other prominent instances, (i.e., in bold, in header or footer), always follow the "AMD Athlon" mark with a superscripted ™ .
Right: "The AMD Athlon™ processor sets a new performance standard..."
Right: "The 500MHz AMD Athlon™ processor sets a new performance standard..."
Wrong: "AMD Athlon processor™ sets a new performance standard..."
Wrong: "The 500MHz AMD™ Athlon processor sets a new performance standard..."
3. Most of the time, follow the mark "AMD Athlon" with an appropriate generic term such as "processor," "device," etc.
4. In each publication that uses the "AMD Athlon" trademark, provide a trademark attribution notice that includes all AMD trademarks used in that publication, material, or item. For example:
AMD, the AMD logo, AMD Athlon and combinations thereof are trademarks of Advanced Micro Devices, Inc.
5. When a speed designation is used in connection with the AMD Athlon mark, the following format should be used:
The XXXMHz AMD Athlon™ processor where XXX equals the speed of the processor.
Right: "The XXXMHz AMD Athlon™ processor delivers next generation features..."
Wrong: "AMD Athlon 500 processors deliver next generation features..."
Wrong: "AMD Athlon-500 processors deliver next generation features..."
3DNow!™ Trademark Guidelines
1. The "3DNow!" mark is one term, and there should be no space between "3D" and "Now!". The "N" in "Now!" should always be capitalized and followed by an exclamation point.
Right: "3DNow! technology offers..."
Wrong: "3D Now! technology offers..."
Wrong: "3D-Now! technology offers..."
2. In the title, in the first occurrence in text, and in other prominent instances (i.e., in bold, in header or footer), always follow the "3DNow!" mark with a superscripted ™ .
Right: "The enhanced 3DNow!™ technology offers superior..."
Right: "The AMD Athlon™ processor with enhanced 3DNow!™ technology offers superior..."
Wrong: "Enhanced 3DNow! technology™ offers superior..."
3. Most of the time, follow the mark "3DNow!" with an appropriate generic term such as "technology," "instructions," etc.
4. In each publication that uses the "3DNow!" mark and the "AMD Athlon" mark, provide a trademark attribution notice that includes all AMD trademarks used in that publication, material, or item. For example:
"AMD, the AMD logo, AMD Athlon and combinations thereof and 3DNow! are trademarks of Advanced Micro Devices, Inc."
General Trademark Guidelines
1. Use the AMD trademarks solely in connection with AMD products and not for any other goods and/or services. Do not combine or incorporate the AMD trademarks as part of any other trademark and do not use the AMD trademarks as part of any trade name or in a manner that suggests that they are another company's trademarks, company name, service name, brand name, model name, or system designation. Do not use AMD trademarks in any manner which may disparage the AMD trademarks or impair the validity, scope, title, or goodwill of AMD in the AMD trademarks.
Right: "ABC Computer with an AMD Athlon™ processor..."
Wrong: "ABC AMD Athlon™ Computer..."
2. Do not follow a trademark with a hyphen.
Right: "AMD Athlon™ processor-based systems..."
Wrong: "AMD Athlon™ -based systems..."
3. Do not use a trademark in a plural or possessive form.
Right: "The AMD Athlon™ processor's high performance design..."
Wrong: "The AMD Athlon's high-performance design..."
Wrong: "The AMD Athlons are available in..."
4. Do not split a trademark from the end of one line to the beginning of the next.
Wrong: "AMD designed the new AMD
Athlon processor to set a new standard in the... "
Wrong: "AMD designed the AMD Ath-
lon processor to set a new standard in the..."
5. In the title, the first occurrence in text, and in other instances where its appearance is prominent, (i.e., in bold, in header or footer), always follow the mark "MMX" with a superscripted ™ .
Right: "The AMD Athlon processor with enhanced 3DNow!™ technology and MMX™ instructions..."
Wrong: "The AMD Athlon processor with enhanced 3DNow!™ technology and MMX instructions™ ..."
6. Examples of permitted uses of the "MMX" mark include:
"executes MMX instructions"
"runs MMX software"
"with MMX instructions"
"executes the MMX technology"
"compatible with MMX technology"
This is not intended to be an exclusive list of permitted uses. Apply General Trademark Guideline 5 to these uses of the "MMX" mark as well.
7. In each publication, as well as any other item that uses the "MMX" mark, provide a trademark attribution notice for this mark. For example:
"MMX is a trademark of Intel Corporation. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies."
The attribution must be easily readable and of customary prominence. If there is not enough room for trademark attribution on a particular item, do not use the "MMX" mark on that item.
8. In text and in graphics, the "MMX" mark must be no larger than the size of the most prominent AMD identifier, (i.e., AMD Athlon, 3DNow!).
9. AMD's customers, retailers, and third parties are allowed to use Intel's "MMX" mark with respect to AMD's microprocessors as set forth in General Trademark Guidelines 5 through 8 above, provided the "MMX" mark is used proximate to, and is no larger than the AMD processor identifier.
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