To: 16yearcycle who wrote (31747 ) 8/6/1999 4:57:00 PM From: Proud_Infidel Respond to of 70976
European PC shipments up 20 percent By Bloomberg News Special to CNET NEWS.COM August 6, 1999, 7:45 a.m. PT Personal computer shipments rose 20 percent in Western Europe during the second quarter, a pace seen continuing for the rest of the year, due to lower prices, higher Internet use and more purchases ahead of the year 2000 date change, said Dataquest. The pace of shipments by Compaq lagged the market, rising only 16 percent for a 1 percent drop in its market share to 16.3 percent. For the first time in more than two years, Dell eclipsed Compaq in the U.K. Market researcher Context also showed Dell surging ahead, shipping 212,026 units versus 180,746 units by Compaq in the U.K. About 6.35 million units were shipped in Europe, with the average PC price shrinking to $1,499 from $1,690. As lower prices cut into margins, PC makers such as Dell began pairing computers with free Internet access to boost sales. Others targeted notebook computers, which afford higher margins. "The Internet is the biggest driver for growth among consumers,'' said Philip Williams, a PC analyst at Dataquest, a unit of the Gartner Group. "'We don't see any change in this rate of growth for this year." The money value of shipments grew 6.5 percent compared with an increase of 3.8 percent in the same quarter last year. "Higher-priced notebook computers accounted for the higher value of the shipments," said Williams. Dell took the second spot with a 9.6 percent market share. IBM followed in the third place with 8.8 percent share of the market. Hewlett-Packard and Siemens followed in fourth and fifth place. Hewlett-Packard grew fastest at 49 percent, capturing 7 percent of the market. The report did not take into account the recent venture joining the computer units of Siemens and Fujitsu. Among the major markets, Sweden, which had seen record sales last year on employee purchase plans, saw shipments fall in the second quarter. news.com