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To: Craig Freeman who wrote (6589)	8/8/1999 3:50:00 PM
From: Art Bechhoefer	Respond to of 60323

Craig, the only scenarios I can envision in which the MO might find use would be in a studio setting (where it wouldn't add much that can't already be done with a hard drive) and sports/news photography, where photographers would use a camera like the Kodak/Canon 560 (6m pixels) and not mind carrying a battery pack sufficient to allow taking 30 to 40 shots before the battery needed recharging. That camera in its present form is not too much smaller than the old 4x5 Speed Graphic press cameras (you can still see them in old movies). I used to own a 4x5 Graphic, and it was just a marvelous camera, but it sure was bulky and needed a carrying case for film and equipment about the size of a standard carry-on bag. The announcement of the MO memory system seems consistent with an article in today's Sunday New York Times Business Section, comparing the new DVD audio systems that are being adopted by most manufacturers and the more expensive Super Audio to be introduced by Sony and Phillips. Here we have Sony attempting to carve out a market by using its own standard - MemoryStick for digital cameras, MO for higher memory needs, and Super DVD Audio for high fidelity, surround sound music. If I owned Sony stock, I would be very skeptical that they can really pull this off.