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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?

To: Suzanne Newsome who wrote (33345)	8/8/1999 3:46:00 PM
From: Zeev Hed	Read Replies (1) \| Respond to of 44908

Suzanne, the problem is that even if you had a basketball that is guaranteed to go into the basket, you'll have to spend a little fortune to persuade people it is indeed such a wonder ball. Then you would have to spend another little fortune to build "barriers to entry" by competitors that sell non guaranteed products, and before you know it, they will copy your ball (and you do not have a patent), the one ending up with the market will be the one that had an established brand in the basketball market, not the one that came up with the unique ball. The way to establish this brand is to spend one self to "almost oblivion " (see how much AMZN is spending just to build the AMZN brand and to maintain it.) Suzanne, in my last post to you I have suggested sme metric that should be thought and used to determine what kind of success is to be expected, you may want to add to that what are the margins that schools get on other products used in charitable sales. If the margins the schools are getting from TSIG are not drastically better, they will have little incentives to change what they are doing know and what they have known for years works. Zeev