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To: Eric Fader who wrote (1373)	8/9/1999 12:34:00 AM
From: OFW	Respond to of 1530

<The difference between STAY and, say, WebMD is that consumers are actually going to eagerly pay for these services> Always nice to hear, Eric. One final point that should be added about all of the so-called revenue streams other sites claim to be promoting: Those sites are actually PAYING out funds for all of these alliances we see in their PRs. I'm no economic genius, but I've never understood how one can make a profit when you have to pay someone to buy your product! Offie

To: Eric Fader who wrote (1373)	8/9/1999 3:58:00 AM
From: Madeleine Harrison	Read Replies (1) \| Respond to of 1530

There's an article in US News and World Report (Aug 9 issue) that discusses the many self diagnostic tests the public can do at home. It's quite a growing list. But the article is missing the next stage we'll learn from StayHealthy! usnews.com

To: Eric Fader who wrote (1373)	8/10/1999 11:27:00 AM
From: OFW	Respond to of 1530

Advertising click-through rates declining across the internet . . . . . . according to a representative of Jupiter Communications. Just interviewed on CNBC, it was reported that the click rate on internet advertising banners has declined from 2.0% to 0.5%. (The click rate is the percentage of page viewers who click on an advertising banner on the page being viewed.) Eric, you have consistently said that any e-health sites which rely on advertising revenues are doomed to fail. These click numbers would seem to indicate that the internet surfing consumer has lost interest in clicking on advertising banners. When fewer people click, fewer advertisers will pay to advertise. Fewer advertisers paying and I see lots of e-health sites that will be in serious trouble unless they have other sources of revenues! Offie