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To: Stoctrash who wrote (43780)8/9/1999 8:27:00 AM
From: tony schwarz  Read Replies (1) | Respond to of 50808
 
(BSNS WIRE) DiviCom Builds China's First Satellite Broadcasting System;
DiviCom Builds China's First Satellite Broadcasting System; Company's Direct to
Home Satellite Technology to Expand Television Service for the People's
Republic of China


Business Editors/High-Tech Writers

MILPITAS, Calif.--(BUSINESS WIRE)--Aug. 9, 1999--DiviCom Inc.,(R)
a C-Cube (Nasdaq:CUBE) subsidiary and the world's leading provider of
open solutions for digital television, announced today that it has
been selected to implement the first direct broadcast satellite
service in the People's Republic of China.
The China Broadcasting Film Television Satellite Co. Ltd. (CBSat)
system, which is a Beijing-based subsidiary of China Central
Television (CCTV), will offer satellite service throughout China.
DiviCom will provide CBSat with the head-end technology and will
manage the complete system integration and implementation process.
When completed, the new system will enable CBSat to broadcast more
than 70 channels of digital television programming to the world's
largest consumer market.
The DiviCom solution will include the company's newest
MediaView(TM) MV400 high definition encoder, MediaView MV40 encoders,
DiviTrack statistical multiplexing, and the Thesys Integrated Network
Management Solution.
"This is an important milestone for CBSat and the television
broadcast market. We carefully evaluated many equipment suppliers and
selected DiviCom based on its excellent technical performance and
extensive system integration experience in digital television," said
Xie Jia Jun, President of CBSat.
"We are very pleased that our technology has been selected as the
foundation for this landmark enterprise and we are committed to
ensuring its successful implementation," said Tom Lookabaugh,
President of DiviCom. "This is an extremely important milestone for
DiviCom's China operations. Having opened four offices in China this
year, we are well prepared to meet China's rapidly growing demand for
top-quality digital video and data services."

About DiviCom

DiviCom Inc. is a leading provider of open solutions for digital
television. Products include audio/video encoding, data broadcast
solutions, network management systems, integration and support
services. Based on the MPEG-2, DVB and ATSC international standards,
DiviCom products enable digital video broadcasting over a variety of
networks including satellite, wireless, fiber and cable.
DiviCom Inc. is a wholly-owned subsidiary of C-Cube Microsystems
Inc. (Nasdaq:CUBE), and both companies are based in Milpitas, Calif.
C-Cube is the leading provider of digital video silicon solutions for
the communications, consumer electronics and computer markets. C-Cube
can be reached at 408/490-8000 or www.c-cube.com. DiviCom Inc. can
be reached at 408/490-6700 and DiviCom Europe at 33/1-48-62-92-12
or www.divi.com.

Note to Editors: DiviCom and MediaView are trademarks of DiviCom,
Inc. C-Cube and the C-Cube logo are registered trademarks of C-Cube
Microsystems Inc.

--30--jb/sf* lmm/sf

CONTACT: C-Cube, Milpitas
Melissa Malley, 408/490-8510 (PR)
mmalley@c-cube.com
Steven Horwitz, 408/490-8561 (IR)
shorwitz@c-cube.com

KEYWORD: CALIFORNIA INTERNATIONAL ASIA PACIFIC EUROPE
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT

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