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Technology Stocks : Discuss Year 2000 Issues -- Ignore unavailable to you. Want to Upgrade?

To: C.K. Houston who wrote (7889)	8/9/1999 3:09:00 AM
From: C.K. Houston	Respond to of 9818

PR experts preparing Y2K spin-doctoring NEW YORK, July 30 (Reuters) - Worried about what Y2K will do to your computer, fuel bills, credit-card accounts and bank deposits? Well stop worrying. Some of the top U.S. public relations firms are preparing to ease your fears -- to explain them away or make you forget them. This is a byproduct of what many American corporations are calling ``crisis preparedness.' ... ``Irrational behaviour' can disrupt fourth-quarter business and hurt profits at thousands of companies, the Burson-Marsteller CEO said. ``The solution lies in guiding public perceptions and creating informed opinion now rather than letting uninformed opinion take the upper hand in coming months. That's where we come in.' ... As more public relations agencies, advertising agencies and marketing consultants join in the spin-doctoring effort, it could conceivably breed an entire new professional services segment: ``Y2K Image Control.' infoseek.go.com+glitch+y2k&sv=IS&lk=noframes&col=NX&kt=A&ak=news1486 Feds Plan Y2K Spin Control January 26, 1999 WASHINGTON -- Fears of Y2K panic have prompted the federal government to begin quietly preparing a media strategy designed to assuage public fears of blackouts or other potential infrastructure failures. John Koskinen, assistant to President Clinton and chairman of the White House's Y2K council, has entered into discussions with a public-relations firm, Wired News has learned. The firm has recommended conducting awareness surveys and honing a "stay-calm" message based on the results. The campaign is designed to thwart widespread hoarding and extreme reactions to Y2K, including the possibility of bank runs and stockpiling-sparked shortages ... wired.com Cheryl