JOCK, launches beta site today!
Monday August 9, 7:55 am Eastern Time
Company Press Release
SOURCE: SportsPrize Entertainment, Inc.
SportsPrize Announces Official Launch Date of Web Site
LOS ANGELES, Aug. 9 /PRNewswire/ -- SportsPrize Entertainment, Inc. (OTC Bulletin Board: JOCK - news) today announced the official launch date of its sports-related
entertainment, information and e-commerce Web site, SportsPrize.com. The ``SportsPrize Tournament' and e-commerce stores will undergo a public beta test under
password protection from September 15 to October 5, with the official public launching of the site sportsprize.com scheduled for Wednesday, October 6, 1999.
On October 6, 1999 SportsPrize.com will kick off the SportsPrize Tournament, a unique and entertaining game that challenges sports fans to test their knowledge and
intuition in the widest array of sports for the chance to win points, merchandise and exciting prizes. Additional content, such as live sports scores, timely sporting information
and real-time statistics, will add further excitement for visitors to SportsPrize.com.
The e-commerce component integral to the SportsPrize Web site will feature three distinct storefronts. The ``Winner's Mall' will sell the most popular items from each sports
sector and members of the community will be offered discounts, based on points accumulated playing the SportsPrize Tournament. The 'Clearance Mall' will offer sporting
equipment, apparel and footwear at rock-bottom clearance prices, and the 'SuperStore' will feature branded and non-branded sports equipment, apparel, memorabilia and
footwear at competitive prices. A fourth storefront, the 'SportsPrize Auction' which will showcase sports memorabilia as well as general new and used sports merchandise
that members can auction off, is under development.
In addition to the SportsPrize Tournament and e-commerce storefronts, SportsPrize will offer its members the chance to 'Opt-In' to special online and offline marketing and
promotional programs. These programs, which will also be made available to SportsPrize advertisers and strategic partners, will contain offers and opportunities targeted to
the specific interests of the members, based on information collected from members and reflective of their use of the site. All information collected about members will be
protected by the site's published Privacy Policy and used only with the permission of the member.
SportsPrize.com's goal is to evolve into a complete community focused on news, events, e-commerce and interactive services that will allow members to enrich their love of
sports.
``We are extremely excited and look forward to the launch of our new SportsPrize Tournament and the opening of our e-commerce Mall,' said Jeff Paquin, President of
SportsPrize. ``This will represent a giant step in our vision toward becoming the premier sports site on the Internet.'
In preparation for the launch, a number of promotional initiatives will be instituted to publicize product awareness and drive traffic to the Web site. As detailed in earlier news
releases, SportsPrize is working with leading Internet and sports marketing partners Interactive Marketing Inc. (IMI) and Kaleidoscope Sports & Entertainment to co-ordinate
the Company's traditional and interactive marketing efforts to position the Company as a major player in the online marketplace.
About SportsPrize Entertainment, Inc.
SportsPrize Entertainment, Inc. is a web-based entertainment company dedicated to creating the premier interactive Sports Community on the Internet. A rapidly evolving
worldwide web is increasingly becoming a mainstream news and entertainment source, with one third of all on-line users targeting sports-related information (Jupiter
Communications, New York). SportsPrize plans to leverage the power of sports entertainment and information by incorporating innovative advertising, marketing and
e-commerce opportunities that will have global appeal for sports fans. The Company's portal SportsPrize.com will constitute a unique, multi-faceted on-line Sports
Community, the main draw of which will be the ``SportsPrize Tournament,' a proprietary, interactive game designed to challenge and reward sports enthusiasts. Played free
by on-line members, the game will be key to building a loyal community of repeat visitors to the Company's Web site. Interactive links that enable SportsPrize members to
view live sporting news feeds, check in for up-to-date sporting scores and communicate via chat rooms and free e-mail, will further capture the attention of sports fans. The
portal will operate its own e-commerce stores and Auction Hall facilitating one-stop, on-line shopping for quality sports apparel, equipment and authentic sports memorabilia.
With prominent Internet and sports marketing partners, SportsPrize.com is poised to become one of the most exciting destinations on the net. The corporate Web site for
SportsPrize.com can be accessed at www.sportsprize.com .
'Safe Harbor' statement under the Private Securities Litigation Reform Act of 1995. This release contains forward-looking statements that are subject to risks and
uncertainties, including, but not limited to, terminology such as ``leading' and ``premier', the impact of competitive products and pricing, product demand and market
acceptance, new product development, reliance on key strategic alliances, fluctuations in operating results and other risks detailed from time to time in the Company's filings
with the Securities and Exchange Commission.
SOURCE: SportsPrize Entertainment, Inc. |
