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To: djane who wrote (6401)8/9/1999 7:17:00 PM
From: djane  Read Replies (1) | Respond to of 29987
 
*Crossman article. Dollars and Sense Iridium's Woes

satellitetoday.com

Monday, Aug 9


by Marc Crossman

Iridium's inability to add meaningful subscribers to its network has left the
company floundering in its ability to meet debt obligations. Despite the fact
that three credit extensions have been given to the company, Iridium is
showing no signs of being able to meet the requirements dictated by the
banks to add 27,000 satellite subscribers and 50,000 total subscribers to its
network. As of March 31, 1999, five months after going into commercial
service, Iridium had only 10,294 total subscribers.

In an attempt to salvage itself, Iridium recently announced it would revamp
its capital structure. I believe this plan is, at best, a band-aid for a
hemorrhaging satellite telecommunications business. It is not enough to
attract the subscribers it needs. The company would be wise to look to the
market to which it is most similar-the wireless phone industry-to learn a few
lessons. Unfortunately, Iridium has stubbornly insisted that it is a completely
unique system and continues to ignore customers. Users of wireless phones,
be they cellular or satellite, don't care about the technology behind the
handset-they care about price and size. Iridium showed signs of
enlightenment when it announced that it would be slashing prices. However,
they lost my bet when they unveiled only a 65 percent decrease in their
handset price and a 50 percent decrease in pager units. With the original
price of handsets being $3,000 and a pager unit of $700, a 65 percent
discount, or $1,000 for handsets; and a 50 percent discount or $350 for
pagers, is not going to attract the subscriber numbers that Iridium needs to
sustain business.

Furthermore, the company's service plans remain antiquated. With AT&T
announcing its Digital One Rate plan last year and thus increasing
minutes-of-use (MOU) and subscriber numbers at a time when all its
competitors' numbers were going down, you would think Iridium would take
the hint and offer a simple plan. It did not. And this added to its woes.
According to the restructuring plan, all international calls will cost about $3
per minute, and national calls will cost from $1.60 to $2.50 per minute. The
least expensive calls will be from one Iridium handset to another at $1.50
per minute. Do they really think this will encourage people to buy Iridium?

One part of the plan that I do think offers some promise is its decision to
change its target market from the high-end business traveler to the industrial
markets. With that said, it may be too little too late.

Since its commercial service launch, Iridium's stock has been on a landslide,
taking other companies with it. In addition to lowering the valuations for the
sector, Iridium also has made conditions extremely difficult for upcoming
mobile satellite system projects to raise additional funds. As a result,
financing risk is the most profound one to any upcoming satellite projects
and should weigh heavily on any investor's mind.

A prime example of this unfortunate domino effect is ICO's $5 rights
offering. Even at this price, which is 58 percent below its IPO price in July
1998, the offering cannot be completed and has been twice extended.
Market conditions provoked by Iridium's disappointing subscriber results
forced ICO to finance the majority of the system using equity. And Iridium's
continuing problems, combined with the amount of money that ICO still
needs to raise to take it to commercial service even if this offering is fully
subscribed at its approximate $1 billion, is making this transaction much
harder to complete. ICO's management has stated that the company is
looking into possibly revising the rights offer and looking more toward its
strategic partners for financial support.

Globalstar, the other MSS provider set to launch commercial service in the
fall of 1999, also has been affected, but seems to be holding its own.
Backed by a well-known commodity in the space business, Loral Space and
Communications, Globalstar executives have been working furiously to
differentiate the system from Iridium.

Globalstar is slowly succeeding as it has recently completed its financing
needs with a secured credit facility, and the stock seems to be trading on its
own accomplishments and milestone achievements. Obviously, the tell-all
tale will be when Globalstar launches commercial service, which is expected
to occur sometime within the next month or so.

I expect that ICO investors are eagerly awaiting the Globalstar launch, since
the success of Globalstar will more or less legitimize the market, making
ICO's life much easier.

Marc Crossman is a vice president at J.P. Morgan in New York City.
These views are those of the author and do not necessarily reflect the views
of the Via Satellite editors or J.P. Morgan.

Back to August 1999 Issue
Copyright ¸ 1999 Phillips International, Inc.