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To: Victor Lazlo who wrote (72817)8/9/1999 7:02:00 PM
From: Lizzie Tudor  Read Replies (1) | Respond to of 164684
 
You must not do much internet surfing... or, the advertisers are ignoring you because you are male!

I'm getting served ads for two major topics, art and rollerblading gear. I don't know how they got me on the rollerblade stuff (maybe watching the espn extreme games that were here), but for art I made a reservation to see the Van Gogh exhibit online and since then I'm getting ads for every museum shop in the country - I even got an ad for the Amazon Discovery fossil auction.



To: Victor Lazlo who wrote (72817)8/9/1999 7:36:00 PM
From: Wizard  Read Replies (2) | Respond to of 164684
 
>>My point is that ad rates on the net are still in transition, and it's not all going in one direction.

Its going in one direction for Doubleclick and AOL, up. Not every contract obviously but its definitely going one direction.

Ad spending is in its early life and it will evolve. Innovative companies like Doubleclick will continue to get better at it (targeting) and clicks will continue to grow rapidly. Pricing on clicks is very complicated but the wind is most certainly at Doubleclicks back.