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To: Lizzie Tudor who wrote (72846)	8/9/1999 10:14:00 PM
From: Victor Lazlo	Respond to of 164684

<<Look again, I said I attended the exhibit. >> You said you already knew about the exhibit, yet the ad was effective, because you saw it. Please? Sounds to me like the ad had no effect whatsoever on your behavior. <<The point is, ads are passive, thats the way they are today and they work. To assume ads don't work unless someone actually clicks on the banner is erroneous. >> Michelle, many advertisers pay the sites they advertise on based on banner click-through volume. I guess these silly advertisers just don't get the new web model of reality eh? Victor