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Technology Stocks : The New Qualcomm - a S&P500 company -- Ignore unavailable to you. Want to Upgrade?


To: Jon Koplik who wrote (736)8/11/1999 10:30:00 PM
From: JGoren  Read Replies (1) | Respond to of 13582
 
They obviously never sold a suit, a pair of shoes or a tie. The ThinPhone is the greatest consumer product they have ever developed; women will love it because it fits in their purses. Men like it because it fits in their shirt pockets. It looks neat and comes in colors. The technology is a "given" because it's a Qualcomm--the creator of cdma and its leader. That gen-X weird advertising leaves me clueless and does not impact the average consumer. Advertising at this stage should use this great product to build brand identity. It is a disconnect not to tie in with the product.