Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Net Perceptions, Inc. (NETP) -- Ignore unavailable to you. Want to Upgrade?

To: RickT who wrote (1576)	8/11/1999 6:46:00 AM
From: stockman_scott	Respond to of 2908

'Nearly One in Three Internet Users Engage in E-Commerce'...FYI... Wednesday August 11, 6:24 am Eastern Time Company Press Release SOURCE: CBD Researching & Consulting <<NEW YORK, Aug. 11 /PRNewswire/ -- The floodgates of e-commerce are officially open, with nearly one out of every three (31 percent) Internet users making online purchases, according to a study conducted by CDB Research & Consulting Inc. While consumers are using e-commerce to order everything from laxatives to travel bargains, the most common purchases are inexpensive items such as books (33 percent), compact discs (26 percent), and small gifts (20 percent). However, the study found that consumers have come to accept purchasing certain ''big ticket'' items online. For example, one in five (21 percent) have bought airline tickets and 13 percent have bought computer hardware. ''When it comes to e-commerce, consumers clearly prefer well-defined items -- those with which they are already familiar,'' said Ann Middleman, vice president of CDB Research & Consulting. ''Online shoppers tend to stick to known quantities -- a John Grisham book is a John Grisham book and a ticket to Chicago is a ticket to Chicago.'' Convenience is clearly a driving factor for e-commerce. Thirty percent of online shoppers are attracted by the ability to shop at home while 25 percent cited the ability to shop at any time of day or night. Price was another factor, with nearly one out of five (18 percent) using the Internet to find the best prices. The study also revealed few differences between the way men and women use e-commerce. Both sexes are equally likely to shop online (35 percent of the online shoppers are women and 28 percent are men), and to be looking for ''the best prices'' (20 percent of women and 16 percent of men). However, women tend to be looking for convenience, while men are looking for hard-to-find items -- like that left-handed, turbo-charged widget they heard about somewhere but could not find in any store. These shoppers' price consciousness is reflected in the finding that more than half of them (52 percent) spent less than $100 in the past month. However, women spent more than men (47 percent of the women versus 23 percent of the men spent at least $100), and they tend to buy a wider variety of items, especially airline tickets, gifts, and tickets to entertainment events. CDB Research & Consulting Inc. is a research and communications strategy consulting firm specializing in health, technology, financial services, and consumer goods, with a focus on marketing, product development, corporate communications, and corporate brand identity. CDB Research & Consulting Inc. is located at 350 Hudson St., New York, NY 10014. Phone: 212367-6844. Fax: 212-367-6985. CDB Research & Consulting Inc. is on the World Wide Web at cdbresearch.com, with the e-mail address of amiddleman@cdbresearch.com. SOURCE: CBD Researching & Consulting>>