MapQuest.com to Provide Driving Directions for Yahoo! Users On Mobile Devices
Business Editors/Interactive, Multimedia & Travel Writers
NEW YORK--(BUSINESS WIRE)--August 11, 1999--
--MapQuest.com Expands Existing Relationship with Yahoo!--
MapQuest.com (Nasdaq: MQST), a leader in destination information
solutions, today announced that it will be expanding its wireless
offerings with Yahoo!'s launch of Yahoo!(R) Mobile
(http://mobile.yahoo.com).
Yahoo! Mobile provides Yahoo! users a platform to send customized
content drawn from their My Yahoo! preferences to pagers, data phones,
personal digital assistants, and an array of other wireless devices.
Consumers will have access to MapQuest.com driving directions while on
the go. Yahoo! (Nasdaq: YHOO), a global Internet media company,
currently integrates MapQuest.com maps and driving directions
throughout its network of Web properties including Yahoo! Maps
(http://maps.yahoo.com) and Yahoo! Yellow Pages (http://yp.yahoo.com).
"In an increasingly mobile world, it is imperative for people to
have access to information at their fingertips. In fact, according to
a January 1999 Jupiter Communications Report, driving directions were
cited as the most desired application for mobile devices," said Mike
Mulligan, Chairman and Chief Executive Officer of MapQuest.com.
"Through Yahoo! Mobile, we are taking the next step towards our goal
of being a leading provider of business destination solutions and of
delivering MapQuest.com products and services virtually anywhere, at
anytime, on any device."
As announced in a previous release, MapQuest.com was selected as
the exclusive provider of driving directions for the launch of Palm
VII (TM) organizer, a wireless handheld computing product from Palm
Computing, Inc., a 3Com company (Nasdaq: COMS). These initiatives
demonstrate MapQuest.com's commitment to the continued development of
products for the next generation of wireless devices.
About MapQuest.com
MapQuest.com, Inc. is a leader in destination information
solutions. The company launched its popular Web site
(www.mapquest.com) on February 5, 1996. Today, MapQuest.com is
receiving more than 3.7 million unique visitors monthly(1) to its
consumer Web site. As part of its business-to-business services,
MapQuest.com helps businesses integrate maps and driving directions
into their Internet, intranet and call center applications for
improved marketing and customer service functions. MapQuest.com has
developed a diverse network of more than 600 business partners,
including: Yahoo! (YHOO), Lycos (LCOS), Infoseek (SEEK), Excite@Home
(ATHM), AOL Digital City (AOL), CitySearch (TMCS), Travelocity (TSG),
Bank of America (BAC), MasterCard, Kinko's, Blockbuster, and Dayton
Hudson (DH).
In addition to Web-enabled mapping services, MapQuest.com also
provides the underlying mapping and driving direction technology and
components to a variety of vertical industries, such as corporate
travel, hotels, real estate and retailers. It also provides
high-quality print maps to leading brands of reference books, travel
guides and textbooks. MapQuest.com is listed on the Nasdaq; the ticker
symbol is MQST.
MapQuest.com has included in this press release certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 concerning MapQuest.com's
business, operations and financial condition. Such forward-looking
statements are subject to various known and unknown risks and
uncertainties and MapQuest.com cautions you that any forward-looking
information provided by or on behalf of MapQuest.com is not a
guarantee of future performance. Actual results could differ
materially from those anticipated in such forward-looking statements
due to a number of factors, including (i) the volatile and competitive
nature of the Internet industry, (ii) changes in domestic and foreign
economic and market conditions, (iii) the effect of federal, state and
foreign regulation on MapQuest.com's business, (iv) the development of
competitive Web sites and businesses; (v) MapQuest.com's relative mix
of Internet and traditional and digital mapping businesses, (vi)
MapQuest.com's ability to protect its intellectual property rights and
(vii) the effect of any future acquisitions. Investors are also
directed to consider the other risks and uncertainties discussed in
MapQuest.com's Securities and Exchange Commission filings. All such
forward-looking statements are current only as of the date on which
such statements were made. MapQuest.com does not undertake any
obligation to publicly update any forward-looking statement to reflect
events or circumstances after the date on which any such statement is
made or to reflect the occurrence of unanticipated events.
Yahoo! the Yahoo! logo and Yahoo! Mobile are registered
trademarks of Yahoo! Inc. All other names are trademarks and/or
registered trademarks of their respective owners.
(1) Media Metrix, June 1999
--30--MEM/ny*
CONTACT: Ildiko Novak Sylvia Braunle
Wilson McHenry Company Wilson McHenry Company
212-836-4060 650-356-5220
inovak@wmc.com sbraunle@wmc.com
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