***Please Read the entire message for some BONUS insights on DELL...
BussinessWeek Online highlights DELL and their internet efforts...FYI...
<<Even before the birth of the public Internet, Dell's supply chain was efficient, its inventories lean, and its profits lush.
...Then the Internet happened, and Dell began minting money. Today, instead of daily fax alerts to warehouses telling everyone what supplies are needed, Dell sends messages out every two hours over the Net. Dell's suppliers also get an inside view of the company's inventories and production plans, and they receive constant feedback on how well they are meeting shipping cri-teria. Now, its speed in customizing and delivering products is unmatched. Inventory on hand is down to eight days--vs. Compaq's 26--and revenue growth is about 55%.
The Internet, is helping Dell shatter conventional wisdom about how computers are best bought and sold. Compaq, HP, and IBM have tried to clone Dell's direct-sales model. And they've all snatched up similar electronic tools to streamline dealings with retailers. But the new supply-chain logic demands revolutionary tactics and a rethinking of every business process, which for now elude Dell's competitors, who still rely heavily on dealers. The PC prices you will find on IBM's direct-to-consumer Web pages aren't any lower than what's already available in retail stores, and they don't match Dell's.
For all the ruckus Net-age wizards like Dell may be causing, the result long-term likely will be an explosion of brand-new business. Even as some businesses see their prospects dim, new digital middlemen--call them cybermediaries--are cropping up to fill opportunities spawned by E-commerce.
NEW WAVE. Experts see a big role for sites that bring together buyers and sellers and provide value by offering trusted advice, personal service, or other benefits. This, says Zona's Ryder, is the start of the third wave of Internet commerce: not just saving money, not just selling existing products online, but generating new wealth. Says Paul Saffo, director of the Institute for the Future, a think tank in Menlo Park, Calif.: ''At the end of the day, you end up with more intermediaries, not fewer.''
These new cybermediaries range from portals such as Yahoo! to Net startups that are creating unique markets on the Net--such as FastParts Inc., a site where electronics companies around the world buy and sell surplus parts. ''If the Internet hadn't come along,'' says FastParts Chairman Gerry Haller, ''this business wouldn't have worked.''
The business models these upstarts are employing are as diverse as they are inventive. Some, such as Instill Corp.--which serves as a virtual order desk for restaurants and food-service operators--streamline an inefficient buying process. Others are consumer magnets, drawing buyers with useful info or services and steering them to manufacturers and service providers, in return for a fee or a cut of transactions. These services include sites such as Auto-By-Tel and Autoweb.com, credit companies such as Get-Smart.com and E-Loan, and insurance services such as InsWeb Corp.
Some of the greatest opportunities lie in using the Net to simplify complex and costly transactions. Realtor.com, a site for home buyers, is streamlining the harrowing task of purchasing a home. Stuart Wolff, CEO of the startup in Westlake Village, Calif., figures there are up to a dozen middlemen involved in a typical home sale, from Realtors to title agents. Realtor.com, which is affiliated with the National Association of Realtors, directs shoppers to one of its realtors--no surprise. But it hopes to automate many other aspects of home sales, such as loans and title searches.
These digital middlemen aim to be the nexus of large numbers of buyers and sellers. The key dynamic: Once the cybermediary gathers a critical mass of buyers and sellers, more keep flocking there, because that's where the action is. ''Do you want to be where there're 800 Beanie Babies or 8,000 Beanie Babies?'' asks Meg Whitman, CEO of eBay, a Web site that lets individuals auction off products to each other.
By continuing to gather buying power, digital go-betweens will soon be able to flex some muscle up the supply chain. Ask Payam Zamani, co-founder and executive vice-president of Autoweb.com. He believes his site offers such an economical way to reach car buyers that it will spur consolidation among dealers, and Autoweb will take on more of the customer relationship. ''The business model is not complete until we control 100% of the buying process,'' says Zamani. What does the auto-sales business of the future look like? ''Ultimately, there will be virtual dealerships. It will be more cost-effective to send cars to homes to test-drive than to have 300 cars sitting in a lot.''
Naturally, traditional dealers and manufacturers don't relish the idea of these upstarts gaining all the clout, so they, too, are jockeying for position. Early starters such as Cisco are already selling $11 million in networking gear a day on the Net, and Dell is selling $5 million a day in PCs.
Yet most existing businesses must walk a fine line on the Net. They risk upsetting partnerships with distributors and retailers. Conflict with an existing sales channel was the biggest impediment to selling online cited by respondents to a recent BUSINESS WEEK/Harris poll. That's hard to justify when Net commerce is still so small relative to their overall businesses, and returns far from certain.
And it explains why firms such as Goldman, Sachs & Co. and Merrill Lynch & Co. are deliberating over how to go online, where discount brokers proliferate. ''On the Internet, there's no shortage of information, but wisdom is a valued commodity,'' says Randal Langdon, director of interactive-sales technologies for Merrill Lynch, which is cautiously moving its business--and its 14,000 financial consultants--onto the Net.
No wonder the Net is keeping a lot of executives and business owners up at night. Liz Heller, executive vice-president at Capitol Records Inc., for instance, is worried that unauthorized Net-based music sites could soon take a big bite out of CD sales. ''It's all happening faster than we thought,'' she frets. ''How do you stop a moving train?''
Make that a speeding bullet.
By Robert D. Hof in San Mateo, Calif., with Gary McWilliams in Houston and Gabrielle Saveri in San Francisco>>
-------------------------------------------------------------
Hmmmm.....maybe DELL is MUCH MORE than a very efficient global hardware producer. I guess I like ING Barrings' description in their new research report this morning...
<<We view DELL as a Unique, Ultra-Efficient "Channel," Not Just a PC Maker...a primary source of DELL's Power flows from the fact that the company represents more than simply a PC maker, but more correctly a unique and ultra-efficient product and services " channel." To date the fact that PCs, and increasingly enterprise systems, have become more commoditized, has thereby played directly into this strength. Over the coming years, we expect this position to become even more apparent as DELL increasingly capitalizes on the direct closed-loop relationship that it has built with its customers. In commercial markets, this should include an expanding variety of products and services being funneled through customized web-based Premiere Pages (currently numbering around 20,000). In the consumer market, DELL has only recently begun to capitalize on its leading web capabilities by launching the Gigabuys.com online store, DELLauction site and DELLnet-branded Internet access service and portal.>>
Wow, a few of the analysts are starting to catch on <VBG>....they seem to be putting some of the pieces of the puzzle together. IMO, a number of Fund Mangers and Individual Investors totally UNDERESTIMATE DELL's potential in the years ahead...Kemble and William B. Michaels are on the other end of the spectrum..!!
Best Regards,
Scott |