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The following profile comes to you courtesy of PGPG:OTC
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Dear Subscribers:
In this era when it seems so many people are happy to allow the gradual
erosion of their Constitutional rights in exchange for a cradle-to-grave
Big Brother “security”, we are very happy to see companies in the private
sector offering responsible, rational, logical solutions to problems that
might otherwise require unenforceable government-mandated restrictions.
Specifically, we are talking about the ongoing battle to pass legislation
that would restrict free speech on the Internet, ostensibly to “protect the
children”. Now perhaps we are reading a little too much into this, but
historically this type of legislation has proved to be a “slippery slope”
and once citizens allow their government to legislate morality, as it were,
the ultimate destination is an oblivion of strangulating regulations.
As much as we are opposed to attempts to restrict speech on such a
widespread and ultimately non-police-able medium as the Internet, we
believe that each individual person has the responsibility
and the right to determine what type of content is acceptable for
themselves and their families, and act accordingly. Much in the same manner
as parents forbid their children to view certain television
programs or read certain magazines, they also have the duty to keep their
children from viewing whatever material they may consider to be
objectionable. Our subject company for this newsletter gives
parents the power to do just that, without having to be in the room
reviewing every click of the mouse. The Company's products are powerful
enough to satisfy even the most straightlaced bureaucrat,
but flexible enough to allow parents to specify access for the whole
family.
The name of the company is BrowseSafe.com, Inc.
The Company
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BrowseSafe.com develops and markets an Internet-based website rating and
categorization service that gives parents the power to easily limit their
children's access to objectionable material on the Internet. Furthermore,
the review and rating process uses both computers and actual human beings.
This makes for a superior form of site rating, as other existing software
solutions relying solely on computerized review merely search for
objectionable words in the web site text. With BrowseSafe, sites
that contain no "offensive" words but do display pictures that many
consider objectionable- for example, pornography- can be restricted by
parents. This is a much more effective review and rating system and has
been quite well received by parents and industry partners alike.
The company's idea is to review web sites based on thirty-five different
criteria, including pornography, profanity, drugs, alcohol and gambling.
The company has already reviewed over 150 million pages, using a
combination of computerized content “spiders” and human reviewers. Sites
are then categorized according to their content, and parents and school
administrators then have the ability to adjust levels of content for
different ages of users. (see “software” below).
Browsesafe.com completed a name change following a merger into a public
company. The new trading symbol is OTCBB:PGPG. The stock has been trading
in the $1.75 to 2.25 range.
Software
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The marketing emphasis of BrowseSafe is to make available all of the good
things available on the World Wide Web. Each site will be personally
reviewed by staff members to insure safety for all customers who use the
product. Users can be restricted from chat rooms, news groups and/or
specifically adult oriented sites, pornographic or semi-pornographic sites,
sites that use explicit and off-color language, gambling sites, and occult,
firearms, tobacco or alcohol related sites. Once
on-line, the users are presented with three specific methods for web
browsing- each incorporates specific browsing opportunities depending on
the general age of the user. These are pre-set (but adjustable by the
master user) and are as follows:
BrowseSafe comes pre-configured for various maturity levels, grouped into
three basic modules: PlanetWow for kids, PlanetCool for teens, and
PlanetHome for parents and administrators. Each module
is able to access levels of web content traditionally considered acceptable
for members of that age group. A fourth module, PlanetBiz, is being
developed for businesses. This also will offer three modes
of browsing for businesses and will offer an unlimited number of employees
access to safe browsing. The business owner would allow employees access to
the predetermined levels of browsing depending on
their position and need for access to the varying sites on the web.
Restricting employee access to controversial Internet material is an
unfortunate necessity in our litigious society.
All of the above mentioned versions of BrowseSafe, while pre-set by the
company, are fully adjustable and can easily be configured to access
whatever content the master user (parent or system administrator) deems
appropriate. Furthermore, all settings are password protected and can't be
hacked by ambitious kids or employees.
BrowseSafe Technology
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BrowseSafe has developed and tested the only unique and worry-free
successful Internet security program available today. It has strategically
positioned its technology for resale through ISP's who have already
cornered the Internet subscriber market and with educational institutions
that are demanding effective and worry-free access to the world wide web.
The custom browser utilizes a server to control the sites that the user can
visit. The browser is “hard wired” to proxy directly to BrowseSafe servers
that maintain a list of PlanetGood browsing sites. Before a URL can load,
the custom browser must directly link to or proxy to the server control to
be screened before browsing any domain name. The server solution provides a
transparent way for the user to have the most up-to-date possibilities for
browsing domain sites—no files of updated sites
would have to be downloaded to the user's machine.
If a user encounters a site that has not yet been reviewed by BrowseSafe (a
difficult task, considering the reach of the company) the user is
immediately prompted to submit it for review for content and be added to
the BrowseSafe database. BrowseSafe typically responds to these requests
within one day.
The default browser homepage, PlanetGood.net, includes a search mechanism,
“Safe Search”, similar to “Yahoo” for all users to access information
quickly. Of course, this will contain only site information for safe
PlanetGood browsing and will automatically function only to the degree
relating to the browser module in use.
Competition
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There are currently several companies marketing Internet browsing filters.
Among the most recognizable are Cyberpatrol, Surfwatch, CyberSitter and
NetNanny. The majority of these solutions are based around context
sensitive pattern matching, which is also referred to as “semantic logic”.
Surfwatch, for instance, works by identifying objectionable phrases and
word patterns within an Internet site and blocking access to that site.
Sometimes, as pointed out in the May 10, 1999 edition of Time magazine,
perfectly safe sites are blocked and objectionable material can leak
through. The article said that “…many other filtering systems…dumbly
(apply) a list of forbidden words against the content of any
site.” and went on to say that this method works like “a blunt instrument”.
The developers of BrowseSafe believe that objectionable material does leak
through with other filters and point to a
study by Consumer Reports which found that from 22 objectionable sites
tested using leading filters at least four and as many as 22 sites were
able to be viewed. With the rapid changes to the world wide
web, it is difficult for current competitors to maintain a complete list of
adult sites in a manner that is user-friendly for parents. Besides that, a
reasonably adept grade-school kid can disable any
competitor's systems. BrowseSafe provides the safest choice for the
consumer with protection through
its server-side filter.
In May 1997, Consumer Reports Magazine tested the following Internet
security programs. The results
were as follows:
CyberPatrol ineffective in 6 of 22 sites.
Cybersitter ineffective in 8 of 22 sites.
NetNanny ineffective in 22 of 22 sites.
SurfWatch ineffective in 4 of 22 sites.
IE Ratings ineffective in 19 of 22 sites.
Where other text-based, easily-defeated software programs have failed,
BrowseSafe's proprietary
technology will succeed. This industry is ready for a solution like
BrowseSafe.
News
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This news release was issued today, concerning a significant distribution
agreement with one of the world's largest distributors of Christian retail
products.
BROWSESAFE.COM ANNOUNCES SYMBOL CHANGE AND NEW DISTRIBUTION AGREEMENT
Trading Symbol (OTC BB: PGPG )
INDIANAPOLIS, IN. August 10, 1999- BrowseSafe.com, formerly Motioncast
Television Corp. of America (MCTV), has changed its trading symbol to PGPG
and has also been issued a new CUSIP (# 116-641-101).
In addition, BrowseSafe.com is pleased to announce that a distribution
agreement has been signed with Riverside Distributors, one of the world's
largest distributors of products into the Christian Retail
Market. This market is estimated to be in excess of $3,000,000,000 (three
billion dollar) in the US alone. Riverside has a worldwide customer base
that exceeds 10,000 retailers that offer a variety of
products to millions of families. Riverside Distributors have marketed
these types of products and services for over 50 years.
Over one year ago, BrowseSafe strategically partnered with Microsoft
(Nasdaq: MSFT –news), and Netscape, which is owned by America On Line
(NYSE:AOL-news), to distribute their popular web browsers
with PlanetGood- Microsoft Internet Explorer and Netscape Navigator. Unlike
competitive products, PlanetGood is neither a blocker nor a censor program,
but a full featured Internet browser that allows
adults the freedom to choose what types of sites their teens and younger
children visit as well as the sites they visit themselves. Uniquely,
PlanetGood is the best solution to the market to prevent users
from viewing unwanted web sites.
Management is also in the process of filing with the NASD to be a Fully
Reporting Issuer. To learn more about BrowseSafe.com (OTC BB:PGPG) visit
the website at browsesafe.com.
The Market
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BrowseSafe has developed a service that all Internet Service Providers
(ISP's) can make available to their customers. BrowseSafe has also
developed a professional, direct marketing campaign to target
ISP's nationwide while providing sales literature for ISP's to market to
their customers. This service, while being profitable to BrowseSafe will
also enhance the revenue of ISP's. With over 6,000 ISP's nationwide serving
over 15,000,000 non-AOL customers, the market potential for BrowseSafe's
current niche is over $500 million in revenues annually.
The current trend of both PC and Internet usage in the home is on the rise.
Currently about 43% of American homes own a personal computer, of which 80%
have a modem—28 million of these are connected to
the internet. It is also predicted that the price of PC's will decline
downward to $500-$700 by early 1999 in an effort to increase the PC market
penetration in homes to 70-80%. For the first time in history, the consumer
and the home market will overtake the business market in the total number
of computers.
These statistics are only considering the U.S. market. The International
Data Corporation (IDC) states, “Worldwide, a population explosion on the
Web is under way, with the number of Web users growing from 50.2 million in
1997 to 174.5 million in 2001.” It is expected that total web users will
grow to over 1 billion by the year 2008.
A June 1998 Jupiter Communications Study showed that 68% of parents are
concerned about their children being exposed to potentially harmful
material on the Internet. This same study showed that “53% of
parents are willing to pay an additional fee for safe on-line
environments.”
In summary, BrowseSafe offers its investors the following advantages:
1) It has developed a tangible and functional software product, not just a
concept.
2) PlanetGood gives complete freedom to parents to control browsing content
for any age group without
requiring ongoing maintenance.
3) BrowseSafe has the hardware and software infrastructure in place keep up
with the growth of the
Web.
4) Competing products don't work effectively and are difficult to set up.
5) A large market potential in the fastest growing industry.
Sales Projections
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BrowseSafe projects sales this year of $281,016, $5.1 Million in the second
year and $13.9 Million in year three. This equates to .04 %, .29 % and .69
% market share, respectively, based on the current
number of non-America Online Internet users. We feel that these are
conservative numbers, taking into account the efficacy of the software, the
need for such a product, and the enthusiastic reception the
software has received thus far.
Worldwide Application
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Browsesafe can be adapted to twenty-one different languages including
Spanish, French, German, Italian, Chinese, Japanese and Arabic. Actually,
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