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Technology Stocks : CRUS, good buy? -- Ignore unavailable to you. Want to Upgrade?


To: Grand Poobah who wrote (7101)8/15/1999 10:54:00 AM
From: Toni Wheeler  Read Replies (1) | Respond to of 8193
 
GP...

I figgered you would be the one to have this knowledge!!...thanks for providing it.

It's somewhat surprising to me, how difficult it is for one to get this information. To learn it from past 'few and far-between' NR's and remember them is one thing, but, having that info in an easily accessed area for potential investors, is quite another. I realize that many contract wins are kept confidential...for whatever reasons, but, one would assume that the 'bragging factor' of having a current customer list would only aid due diligence on potential growth. Am I making any sense? What am I missing...??

Adding to this mystery, is the lack of even an acknowledgement of my inquiries to the company, much less an answer. Am I being unreasonable to even WANT this info?? or to think I NEED it and think it beneficial??? -gg-



To: Grand Poobah who wrote (7101)9/14/1999 10:47:00 AM
From: Toni Wheeler  Read Replies (1) | Respond to of 8193
 
And, the news keeps rollin' out ... only thing is,
I can't understand the techno jargon ... ahhaha

<<<Cirrus Logic Unveils World's Smallest High Performance 16/20-Bit Industrial Delta-Sigma Data Converters


CLEVELAND--(BUSINESS WIRE)--Sept. 14, 1999--

New 8-Pin ADCs Deliver 5x the Throughput at Half the Price of Competitive Converters; Precisely Match Requirements for Industrial

Data Acquisition Applications

Cirrus Logic Inc. (Nasdaq:CRUS) today introduced the world's smallest and most cost-effective 16- and 20-bit Delta-Sigma analog-to-digital converters (ADCs) with a highly space-efficient 8-pin package.

The new CS551x family enables, for the first time, manufacturers of a wide range of process control equipment, temperature and pressure sensors, and handheld and medical instruments to reap all the quality, performance, and ease-of-design benefits of a single-chip, Delta-Sigma ADC solution.

The ADC family features fully differential analog inputs and an output word rate of up to 163 Hz with power consumption less than 2 milliwatts. For as little as $3 in 1000 unit quantities, these latest Crystal(R)-brand devices deliver five times the throughput of other 8-pin Delta-Sigma ADCs, at half the price.

This price/performance breakthrough -- supported by a compact pinout, easy-to-use serial interface, and 16/20-bit resolution -- makes the new converters the only 8-pin Delta-Sigma ADCs that meet the cost, performance, and time-to-market requirements of today's industrial data acquisition applications.

"Never has the global marketplace been more value sensitive," said Scott Kasin, Product Marketing Manager, Data Acquisition ICs, for Cirrus Logic's Crystal Industrial and Communications Division. "As the pioneer of Delta-Sigma technology for industrial ADCs, our company has leveraged fifteen years of design and manufacturing expertise to deliver streamlined, easy-to-use and cost effective integrated solutions. We expect our new ADC family to give our customers exactly the edge they need in today's highly competitive environment, since they'll be able to reduce design times and add value while actually lowering system cost."

High-Volume Asian Market

"Our new converters are ideally suited to serve the expanding range of data acquisition applications in the Asian market," said Kasin. He noted that "high-volume consumer applications as well as applications in digital panel meters, weigh scales and smart sensors and other industrial uses offer substantial market opportunities for the new CS551x family."

Streamlines Designs

The easy-to-use serial interface incorporated into the new ADC family can substantially reduce overall design complexity. For instance, the converters require no initialization upon start-up and provide a simple 2-wire serial interface for digital data collection. In addition, the serial interface is tolerant to logic levels in the range of 2.5 V to 5 V making it easy to interface to the new generation of low-voltage microcontrollers.

Lowers System Cost

The CS551x family offers a fully differential analog input coupled with a wide range voltage reference (250 mV to 5 V), which allows the device to interface to low level analog signals from various types of sensors without the need for external amplifiers. This significantly reduces overall system cost. In addition, the CS5511 and CS5513 family members include an on-chip oscillator, which eliminates the need for an external clock source, further reducing design complexity and system cost.

Enhances Data Integrity

The differential analog input structure also enhances EMI/RFI immunity and eliminates the effects of common-mode noise, ensuring data integrity in noisy industrial conditions. To increase accuracy and reliability the CS5510 and CS5512 incorporate a patented, modified SINC4 digital filter, which offers simultaneous rejection of 50 and 60 Hz, eliminating electrical noise sources common in industrial environments.

Low Power ADC Family

The entire CS551x family supports either single or dual power supply operation. In normal operation, a device consumes less than 2 mW and in sleep mode it consumes 10 uW, providing the size and power consumption needed for battery-life-sensitive portable devices.

Availability & Pricing

The CS551x family of 8-pin, Delta-Sigma, ADCs are sampling now with production volumes available by the end of 1999. The 16-bit (CS5510/11) devices are priced at under $3 each in quantities of 1,000 and the 20-bit (CS5512/13) solutions are priced at under $4 each in quantities of 1,000.

Cirrus Logic, Inc.

Cirrus Logic is a premier supplier of high-performance analog circuits and advanced mixed-signal chip solutions. The company's products, sold under its own name and the Crystal product brand, enable system-level applications in mass storage, audio, and precision data conversion. Additional information about Cirrus Logic is available at www.cirrus.com.

Note to Editors: Cirrus Logic is a registered trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.

CONTACT:

Cirrus Logic Inc.

Lang Tibbils, 510/249-4244

tibs@corp.cirrus.com

or

UpStart Communications

Betsy Taub, 510/457-3110

btaub@upstart.com

KEYWORD: CALIFORNIA OHIO

BW0044 SEP 14,1999

3:49 PACIFIC

6:49 EASTERN>>>



To: Grand Poobah who wrote (7101)9/18/1999 1:21:00 AM
From: Grand Poobah  Read Replies (2) | Respond to of 8193
 
Good article in EE Times on disk drive IC integration. Interestingly, the article contains an important factual error. To wit, Lucent is quoted as having the first integrated controller-channel chip in development. This is stupid because CRUS has had such a chip already available for a few months. Other than that key oversight, it is a worthwhile article. It is significant that WD's COO is cited as saying a single-chip drive isn't necessary for the desktop market, since WD is the most important initial target for this CRUS chip. It doesn't seem that he is that strong against it based on his other comments though and appears he could be convinced by the performance boost expected from the CRUS second-generation integrated controller-channel.

G.P.

eet.com

Diskcon abuzz over single-chip drives, home markets

By Craig Matsumoto
EE Times
(09/17/99, 12:11 p.m. EDT)

SAN JOSE, Calif. — At the Diskcon trade show next week, drive makers will
continue aiming their sights at the single-chip drive, with LSI Logic Corp.
(Milpitas, Calif.) becoming the latest entrant in that field. Meanwhile, disk-drive
companies continue to face pricing pressures but have high hopes of a
storage-heavy home market driven by demand for video and music.

Among semiconductor makers, the single-chip drive will continue to be a
buzzword at Diskcon. LSI Logic already has announced it will be unveiling its
single-chip drive at the show. The device is based on the previously announced
Merlin 2 Fibre Channel core. LSI officials were not available to comment by
press time.

Lucent Technologies Inc.'s storage division will be touting the prospects for
single-chip integration of drive controllers and read channels at Diskcon, said
product manager Joe O'Hare.

Already a leader in producing read-channel components, Lucent is hoping to
leverage its ASIC expertise for the storage market by becoming the first
company to integrate the read channel on to the same chip as the drive
controller. Such a part is still in development, O'Hare said, and is particularly
tricky because the read channel is a mixed-signal part that is being called upon
for increasingly high levels of precision.

But it's not certain that integration will take off in all sectors of storage.
Single-chip drives aren't necessary for traditional markets like desktop
computers, said Russell Stern, co-chief operating officer for Western Digital
Corp. (Irvine, Calif.).

"Silicon gets so cheap, the density of gates and Moore's Law has made it so now
the only penalty" is package cost, he said.

"You have to make careful trade-offs between channel architecture and
controller architecture," Stern said. Western Digital develops its own controller
architecture and uses an external channel architecture.

In the case of most disk drives, getting a low-noise read channel supercedes the
benefit of a single-chip drive. "A couple decibels in a channel is worth more than
a packaging cost," Stern said.

Meanwhile, the consumer market is particularly promising to disk-drive vendors
because the storage needs are greater than for office desktops.

"The great thing about the A/V [audio/video] market is that it needs storage,"
said Russell Krapf, general manager of A/V solutions for Western Digital. Krapf
cited the oft-quoted figure of 4.7 Gbytes of space needed to store a movie.

"There's a lot of talk about home servers," said Bill Moon, vice president of
advanced technology at Quantum Corp. (Milpitas, Calif.) and chair of a Diskcon
technical session about future disk-drive designs. Given enough storage
capability, the home server "virtually could be the entertainment center for the
home," storing movies, music and PC applications together, he said.

In addition to needing more space, multimedia drives have to eliminate latency,
often caused by the error-correction algorithms typically run during data
retrieval. "We have developed new commands to the disk drive to tell it when it's
receiving A/V data," Krapf said.

Home drives also need to be quiet, a feature Western Digital touts in its new
WD Performer line of drives for consumer devices. The advent of home offices
is making that requirement look appealing for some business desktops as well.
"We're learning things in the A/V space that we're finding applicable to the
desktop space," Stern said.

Capacity in desktops has gotten cheap, so that PC OEMs can avoid using
multiple heads or multiple platters and still get plenty of storage.

But while the drives themselves continue to carry more data, they may be
approaching a point where the extra storage isn't worth the cost.

"Disk drives will become a commodity, and they'll manage to have a fixed
commodity point, [a certain number of Gbytes] that's going to be the 'brick' that's
used in the future," Moon said. "The issue is, people just don't need the storage."

Moon noted that a similar application lies in Internet caching, wherein Web
pages are saved on a local disk drive, letting users view them without
reconnecting to the Web. Popular with corporate IT departments, the idea could
begin to catch on with home networks to boost performance, he said.

Similarly, Stern sees the creation of "very specific appliance devices that serve
up a very vertical function." In particular, these will be easy to install and
maintain, and they won't be controlled from a host CPU but rather will stand on
their own in order to deliver higher performance. "There's no reason for the
number-crunching processor to know or have to worry or care about the address
where data is stored," he said.

Also tied to the consumer market is the 1-inch drive, an area being tackled by
only IBM Corp. and startup Halo Data Devices. Most other vendors aren't
tackling 1-inch drives yet, as the technology looks promising for digital cameras
but doesn't have the huge-volume potential of standard drives.

"I'd much rather not have the moving parts, but it's just so darned inexpensive
compared with solid-state technology," Moon said. "They'll sell a lot of them."

But 1-inch drives — and other exotic technologies — often escape the radar
screen of companies like Quantum and Seagate Technology Inc., Moon said.

"All of those emerging market start with such small volumes that it's hard to get
the attention of a large company," he said.

Elsewhere, the transition to GMR heads is all but complete and expected to last
the industry for at least five years.

The shift to GMR from MR heads came as disk-drive densities rose. With more
data crammed onto the same size of platter, the signals that the head needs to
read get weaker, and GMR heads are better able to pick up a weaker signal. In
addition, the read channel — which passes data to the disk controller — has to
get better at filtering out noise, including residual data from neighboring locations
on the disk platter. Various "partial response" algorithms are available for the
read channel to interpret those signals.

A change "is a very long way off, because of the advancements the [disk-drive]
companies expect in the capabilities of spin valves, which is the basic technology
behind GMR," Stern said. So head transducers are going to be a stable
technology for some time.

However, other technologies will have to be tweaked if the industry is to
continue ramping areal densities — the number of bytes per square millimeter of
disk platter.

"The physical number of tracks that you're trying to put on a drive and the
electronics capable of delivering the data rates that we need will cause us to be
creative with other technologies. We're not going to get there with just head
transducer technology. We're going to hit a wall," Stern said.

The merging of NGIO and Future I/O could bring some promising results for
disk drives, Stern said.

"The creation of a high-speed switching fabric is critical in storage technology,"
he said. "As a result, we've seen Fibre Channel make an extremely strong play
when in fact it's probably not the right technology."

Fibre Channel isn't scalable enough to serve as a storage switching fabric, Stern
said, but IT groups have been adopting it because it's the only technology
available. Stern's hope is that the upcoming "system I/O" specs can deliver a
more suitable protocol.