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To: Glenn D. Rudolph who wrote (73846)8/14/1999 8:25:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 164684
 
Yes, Schwab. Great differentiation marketing. I wanna know why Amazon can't do it too.



To: Glenn D. Rudolph who wrote (73846)8/14/1999 10:09:00 PM
From: Lizzie Tudor  Respond to of 164684
 
You saw the online trading commercial. Was that one Schwab's? It was good:-)


That was a great ad. Theres already a million irreverent ads for online brokers like the helicopter on the lawn and the Ameritrade ads with Stuart the orange hair guy, etc. Schwab has a pretty good agency because they took a completely different tact with that one.


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