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Non-Tech : OAKLEY- NYSE:OO -- Ignore unavailable to you. Want to Upgrade?

To: kinkblot who wrote (1354)	8/19/1999 9:20:00 AM
From: kinkblot	Read Replies (1) \| Respond to of 1383

Fall Campaign From the article "Oakley teams up with San Diego ad agency" in the Orange County Register, August 18 1999: New advertising will be aimed at expanding Oakley's core market -- males ages 14-24 who are active in alternative sports -- to slightly older customers. I wonder if Dick Grasso still has the pair he wore for Oakley's IPO on the NYSE? VitroRobertson, Oakley's first outside advertising agency, will launch a nationwide campaign this fall with ads in newspapers and magazines. Oakley has only advertised in sports magazines such as "Bicycling" and in lifestyle magazines, e.g. "Details" and "Rolling Stone".