To: hotlinktuna who wrote (89228 ) 8/16/1999 10:01:00 AM From: Terp Read Replies (1) | Respond to of 119973
SIDT....ready to sign Clear Channel Communications and a host of other advertisers? Check these earnings for next year. 500% earnings growth predicted This is one to get in on early: <<The company already has had talks with Clear Channel Communications Inc.'s Eller Media unit, the largest U.S. billboard company, which had a representative at today's demonstration. 'My sense is these guys may be on to something,' said Bill Hooper, Eller Media's executive vice president. 'If so, we'd like to be able to use their product.' If successful, SI Diamond's design would use less power, require less maintenance and last longer than other electronic signs, Hooper said. Marc Eller, who isn't related to Eller Media, said he's also in talks with other billboard companies that he declined to name. Versatility Because the billboards are essentially giant computer screens, they can be changed every few seconds. Restaurants, for example, could advertise breakfast specials in the morning, a lunch menu at noon and special deserts for dinner, simply by entering commands on an Internet site that controls the sign. 'I just can't see that in the 21st century that billboards are still going to be sticking paste,' Eller said. SI Diamond will get a portion of the advertising revenue generated by each sign. 'Each sign is going to be a continuing revenue stream for us,' Eller said. That, and revenue from other licensing agreements for its flat-panel technology, is likely to generate sales of $12 million for the company this year and $30 million next year, up from $800,000 in 1998, he said. What's more, the company will be profitable this year for the first time ever.>>